When you’re seeking to maximize your B2B advertising success, you might want to set up belief together with your goal consumers, and showcase model credibility together with your content material.
So how do you try this?
That is the main focus of LinkedIn’s newest B2B Advertising Benchmark report, which includes responses from 1,500 B2B advertising leaders to dig deeper into the important thing codecs and approaches which are working for them proper now.
You possibly can obtain the complete 28-page report right here, however on this publish, we’ll check out a few of the key notes.
First off, as famous, the information exhibits that 94% of entrepreneurs agree that constructing belief is essential to B2B success.
So what’s the best option to construct belief?
LinkedIn says that video content material is the main format for enhancing belief and connection.
As you’ll be able to see, short-form video, particularly, has change into a key trust-building factor, whereas model storytelling and testimonials additionally play an necessary function.
Which is mirrored in LinkedIn’s utilization information, the place video consumption has elevated 36% year-over-year, with short-form video creation rising at twice the speed of different publish codecs. Video posts are additionally now shared 20x greater than another content material kind within the app.
So it is sensible that LinkedIn’s seeing extra curiosity in short-form video, and why B2B entrepreneurs are then producing higher outcomes with the format. Whether or not that’s by pure reputation or algorithmic amplification, I don’t know, however both method, on LinkedIn, short-form video needs to be a part of your content material combine.
Creator partnerships can even assist to reinforce model belief, and LinkedIn offers an summary of the highest concerns for such:
The report explores all of those parts intimately, with a heap of engagement information and utilization stats to help the findings of the report.
LinkedIn additionally offers a abstract of the important thing notes, and how one can motion the following pointers in your technique:
These are some good notes, which undoubtedly relate to broader LinkedIn content material traits, and align with the platform’s rising concentrate on video content material.
Which is why, once more, you need to be seeking to make the most of video on LinkedIn if you wish to enhance your in-app presence.
You possibly can obtain LinkedIn’s full B2B Advertising Benchmark Report right here.
