HomeSocial Media MarketingThe Top 30 Social Media Influencers Worldwide

The Top 30 Social Media Influencers Worldwide

Social media influencers are outstanding figures. They dominate the web world and social apps we use day by day to grow to be family names.

Social media platforms have elevated people around the globe to succeed in an viewers of thousands and thousands, with YouTube, Instagram, TikTok, and X (previously Twitter) all boasting customers within the tens of thousands and thousands – and in some circumstances, even a whole lot of thousands and thousands.

However each platform is completely different, with its personal fashion of content material and recognizable prime influencers. This could make it troublesome to inform who probably the most influential individuals on social media are, moderately than the preferred on one platform.

We’ve checked out social media influencers throughout the preferred social media platforms.

By combining the entire variety of followers and subscribers throughout YouTube, Instagram, TikTok, and X (Twitter) for every particular person, we created a leaderboard of the highest 30 social media influencers worldwide.

What Is A Social Media Influencer?

A social media influencer, often known as merely an influencer, will be any particular person with a big follower rely.

They sometimes have established credibility inside a sure area of interest and use that authority to attach with individuals through social media.

Nonetheless, what’s thought-about giant is relative. Point out experiences that 26.4% of Instagram accounts have lower than 1,000 followers, whereas nearly half have between 1,000 and 10,000.

Though 10,000 could sound like quite a bit, it’s overshadowed by the highest social media influencer’s 622 million Instagram followers.

Sorts Of Social Media Influencers (By Follower Rely)

Nano Influencer (1,000 to 10,000)

With a modest following, nano influencers sometimes have extra trusting relationships with followers and are nice for hyper-targeted campaigns.

Micro Influencer (10,000 to 100,000)

Common inside a selected area of interest, micro influencers stay relatable and preserve excessive engagement charges with their audience whereas getting extra consideration.

Macro Influencer (100,000 to 1,000,000 followers)

Macro influencers possess broad enchantment which may initially stem from a distinct segment. Their giant viewers is established over a very long time on the expense of decrease engagement charges.

Movie star influencer (1,000,000+ followers)

These are well-known names in an business with large international audiences, making them nice choices for model consciousness campaigns however will seemingly price quite a bit to work with.

Which Social Media Platform Has The Largest Viewers For Influencers?

Social media influencers realistically need to attain the most important viewers doable. The extra folks that see their content material, the larger their affect will likely be.

That’s why selecting the best social media platform can have an effect on how a lot you may develop as an influencer.

Month-to-month Lively Customers (MAUs) For Every Social Media Platform

  • YouTube: 2.5 billion lively customers.
  • Instagram: 2 billion lively customers.
  • TikTok: 1.2 billion lively customers.
  • X: 541 million.


Regardless of having fewer lively customers, Instagram is now thought-about to be the preferred platform with TikTok gaining year-on-year.

Every platform has its advantages for several types of social media influencers, relying on the kind of social content material they create:

  • YouTube – Primarily long-form video, secondary short-form video, and dwell streaming.
  • Instagram – Primarily nonetheless picture, secondary video and dwell streaming.
  • TikTok – Primarily short-form video, secondary dwell streaming.
  • X – Primarily textual content, secondary nonetheless picture and video.

As social media platforms have grown, they’ve developed their principal options alongside secondary capabilities to compete with one another.

This has made it simpler for influencers to cross-post and repurpose the identical content material between completely different platforms, serving to to cross-pollinate audiences and develop a number of followings. For instance, customers often see movies from TikTok showing on Instagram Reels and vice versa.

Doing this helps social media influencers develop their audiences and increase their affect, which may make them extra interesting companions for manufacturers and entrepreneurs to work with.

The High 30 Social Media Influencers Worldwide

Instagram X (Twitter) TikTok YouTube Complete Class
1 Cristiano Ronaldo 622,164,640 110,569,623 n/a n/a 732,734,263 Sport
2 Selena Gomez 429,805,012 66,446,790 59,000,000 34,500,000 589,751,802 Music
3 Ariana Grande 380,308,915 85,268,269 34,200,000 53,500,000 553,277,184 Music
4 Kylie Jenner 400,477,343 40,044,424 54,900,000 12,100,000 507,521,767 Influencer
5 Justin Bieber 293,090,942 111,264,898 27,300,000 72,600,000 504,255,840 Music
6 Leo Messi 499,705,843 N/A N/A 2,110,000 501,815,843 Sport
7 Dwayne Johnson 397,240,518 17,100,000 74,200,000 6,360,000 494,900,518 Leisure
8 Taylor Swift 281,714,581 95,295,063 24,900,000 56,500,000 458,409,644 Music
9 Kim Kardashian 364,318,648 75,194,423 9,600,000 2,000,000 451,113,071 Influencer
10 MrBeast 50,400,000 28,700,000 93,300,000 240,000,000 412,400,000 Content material Creator
11 Beyoncé 319,996,984 15,300,000 5,400,000 26,700,000 367,396,984 Music
12 Katy Perry 206,853,190 106,785,495 7,100,000 44,800,000 365,538,685 Music
13 Khloé Kardashian 310,907,419 30,200,000 6,200,000 704,000 348,011,419 Influencer
14 Kendall Jenner 294,711,196 31,700,000 6,100,000 285,000 332,796,196 Influencer
15 Jennifer Lopez 253,650,838 44,761,851 17,600,000 16,600,000 332,612,689 Music
16 Virat Kohli 266,486,829 61,091,254 N/A n/a 327,578,083 Sport
17 Neymar Jr 219,676,224 63,265,287 32,100,000 4,440,000 319,481,511 Sport
18 Rihanna 152,230,498 108,159,084 9,600,000 42,700,000 312,689,582 Music
19 Nicki Minaj 229,345,664 28,162,082 20,300,000 26,600,000 304,407,746 Music
20 Miley Cyrus 217,012,486 46,384,263 18,700,000 19,000,000 301,096,749 Music
21 Kourtney Kardashian 224,413,301 26,428,379 7,300,000 N/A 258,141,680 Influencer
22 Kevin Hart 180,287,999 36,868,857 34,800,000 N/A 251,956,856 Leisure
23 Khaby Lame 79,827,228 384,800 161,500,000 7,340,000 249,052,028 Content material Creator
24 Cardi B 169,210,738 33,320,086 24,100,000 19,200,000 245,830,824 Music
25 Demi Lovato 157,403,357 52,785,567 5,800,000 18,000,000 233,988,924 Music
26 Shakira 90,586,379 53,660,569 38,300,000 45,500,000 228,046,948 Music
27 Ellen DeGeneres 139,741,535 74,692,180 12,800,000 N/A 227,233,715 Leisure
28 Billie Eilish 110,287,844 7,300,000 51,000,000 49,100,000 217,687,844 Music
29 Lebron James 159,781,164 52,856,615 89,200 63,400 212,790,379 Sport
30 Charli d’Amelio 44,900,000 5,100,000 152,000,000 9,130,000 211,130,000 Influencer

Knowledge from March 2024.

Whereas some social media influencers have grown organically on one of many completely different platforms, most of the hottest influencers on Instagram, TikTok, and different platforms are offline celebrities first.

As many conventional celebrities grew their reputation a long time earlier than social media was round, they’ve efficiently transferred their established fame into tangible followers within the on-line world.

With 14 of the names within the listing being primarily singer-songwriters, music-based influencers make up nearly all of the highest 30 listing. Nonetheless, a lot of them even have careers outdoors music. In reality, Selena Gomez, Miley Cyrus, Ariana Grande, and Demi Lovato all obtained their begin in appearing for Disney or Nickelodeon.

A number of Gen Z influencers are additionally featured within the prime 30 who grew up as social media natives, together with Charlie D’Amelio, Jimmy ‘MrBeast’ Donaldson, Billie Eilish and Khaby Lame.

Khaby Lame is especially fascinating as he managed to realize a stratospheric rise to fame through the COVID pandemic with none model affiliation. His predominantly silent video content material targeted on satirical teasing of the overcomplicated life hacks that had grow to be well-liked on TikTok.

Khaby has since gone on to grow to be a key determine in Hugo Boss’ rebrand and will get paid as a lot as $750k [paywall] per sponsored put up. Spectacular for an influencer who is understood for saying little or no.

Trying on the extra simple way of life influencers, all three Kardashian sisters and each Jenner sisters function inside the prime 30. This makes Charli D’Amelio the one prime way of life influencer who isn’t a part of the Kardashian dynasty.

The High 15 Social Media Influencers By Followers

  1. Cristiano Ronaldo, Portuguese athlete (soccer), 732 million followers – Regardless of solely being lively on two platforms, his popularity as one of many best of all time to play the sport has made him a global icon and Instagram’s standout influencer.
  2. Selena Gomez, American actor/musician, 589 million followers – Evolving from her Disney star roots, she’s grown as each an actress and advocate for psychological well being and equality to grow to be one of many world’s most influential girls.
  3. Ariana Grande, American musician/actor, 553 million followers – Pop icon with a four-octave vocal vary and a substantial again catalog that has seen her listed as an affect by a number of high-profile music artists.
  4. Kylie Jenner, American influencer/actuality TV star, 507 million followers – Essentially the most influential social media star from The Kardashians, she’s balanced a variety of branded enterprise ventures with life as a socialite.
  5. Justin Bieber, Canadian musician, 504 million followers – Bieber is arguably probably the most well-known case of social media stardom. His early R&B covers on YouTube helped web him a document deal again in 2008 after his movies have been found.
  6. Leo Messi, Argentinian athlete (soccer), 501 million followers – An Argentinian soccer legend and supposed rival to Ronaldo. He’s additionally solely current on two social media websites, but has nonetheless gathered greater than half-a-billion followers.
  7. Dwayne Johnson, American actor/wrestler, 494 million followers – Extensively considered one of many best skilled wrestlers of all time, Dwayne ‘The Rock’ Johnson can be one of many highest-paid actors globally and a health icon.
  8. Taylor Swift, American musician, 458 million followers – The present reigning queen of pop, Taylor Swift has grow to be a worldwide sensation together with her international excursions even influencing native economies.
  9. Kim Kardashian, American influencer/actuality TV star, 450 million followers – As one of many first individuals to be well-known for being well-known, Kim Okay efficiently introduced her socialite stardom into the social media sphere.
  10. MrBeast, American content material creator, 412 million followers – Essentially the most influential YouTube creator has now cracked the highest 10 social media influencers total, with every of his challenges and giveaway movies being watched by tens of thousands and thousands.
  11. Beyoncé, American musician, 367 million followers – Top-of-the-line-selling music artists of all time with a variety of accolades, Beyoncé has additionally been dubbed ‘Queen Bey’ by her huge fanbase – ‘The BeyHive’.
  12. Katy Perry, American musician, 365 million followers – With an enormous following on X and probably the most diamond-certified singles of any feminine artist, Katy Perry has had a big effect on fashionable pop music because the late 2000s.
  13. Khloe Kardashian, American influencer/actuality TV star, 348 million followers – The youngest of the Kardashian sisters, she’s labored alongside her household to advertise numerous merchandise through their actuality TV reveals and social followings.
  14. Kendall Jenner, American influencer/actuality TV star, 332 million followers – The best-paid supermodel and one other Kardashians member of the family, Kendall began her modeling profession at 13 and has walked her method into influential worldwide mannequin standing.
  15. Jennifer Lopez, American actress/musician, 332 million followers – Also referred to as ‘J.Lo’, she’s helped to extend the illustration of Latino Individuals in leisure all through her award-winning profession spanning over 5 a long time.

How To Use Social Media Influencers To Market Your Model

The world now collectively spends 11.5 billion hours a day on social media platforms, with every common person contributing nearly two-and-a-half hours.

That provides social media influencers a variety of time every single day to attach with their viewers. But it surely additionally means there’s loads of potential for manufacturers to work with influencers and capitalize on that point.

Many social media customers now depend on influencers, reviewers, or established voices inside a distinct segment earlier than making choices. For TikTok, 65% of customers say they depend on content material creators and on-line reviewers to assist them make choices earlier than shopping for a product.

Somewhat than selling your individual model channel organically, you may leverage social media influencers by having them endorse your services or products. It has additionally been discovered that belief will be transferred from an influencer to a model when influencer advertising and marketing is completed properly.

The highest influencers additionally understand how highly effective it may be. Many have launched their very own merchandise to market inside their content material to capitalize on the advantages themselves. For instance, MrBeast’s Feastables introduced in 70% of his income in its second yr.

Discover An Influencer Inside Your Finances

As a normal rule – the larger the influencer, the extra they’ll need in return for a put up. Smaller influencers could be glad with receiving your merchandise without cost, however influencers with giant followings will nearly definitely cost a payment.

Paid content material can even be explicitly highlighted on some platforms, such because the ‘paid partnership’ label showing on Instagram.

This took place after the Fyre Competition incident the place some influencers have been discovered to be selling the competition as a private advice after they have been, in truth, paid to put up about it.

Select An Influencer That’s Related To Your Enterprise

Virtually all influencers have constructed their following inside a sure area of interest. It’s vital that you simply work with an influencer that appears like they might naturally align together with your model and has an analogous audience to your individual.

A style influencer speaking about the advantages of a brand new line of skincare merchandise would really feel on-brand. In the event that they have been to be selling energy instruments or one thing equally misplaced, then it wouldn’t resonate with their viewers.

This may seemingly end in fewer conversions for the partnered enterprise, in addition to the viewers of that influencer turning into extra distrustful of paid sponsorships.

Let An Influencer Promote Your Enterprise Authentically

Social media influencers have constructed their private manufacturers via the content material they make. Their viewers will likely be conversant in how they discuss and put themselves ahead.

When working with an influencer, it’s vital to verify any messaging meshes with how that influencer communicates. That authenticity is what is going to join with their viewers and really feel much less like one thing they’re doing simply to receives a commission.

When you have them keep on with a inflexible script, then you definitely lose what makes an influencer distinctive – their persona and their viewers.

Influencers Can Lengthen Their Belief And Affect To Your Model

We dwell in a world with extra influencers and celebrities than ever earlier than. Whereas many have now achieved the a million follower milestone, the highest social media influencers possess nearly unbelievably massive followings.

Contemplating Charli D’Amelio turned the primary particular person to succeed in 50 million followers on TikTok in April 2020, after which the primary to succeed in 100 million simply seven months later, it’s clear that influencers like her are rising exponentially.

That’s a part of the explanation influencer advertising and marketing is now rising in reputation. When executed properly with the best influencers on board, you may elevate the profile of your model at an accelerated price.

Not solely can it introduce you to a brand-new viewers, however it could actually doubtlessly convert those that’ve seen your model earlier than however wanted some additional reassurance.

In case you’re not sure about working with influencers, you may at all times begin with a nano influencer on a small, focused marketing campaign to determine whether or not it really works for your enterprise.


To create the highest 50 social media influencers worldwide listing, we took the highest 100 accounts from every platform based mostly on their follower or subscriber rely (Supply:, Youtube, X, Instagram, TikTok).

We compiled all influencer names throughout these lists and created a complete variety of followers/subscribers throughout all platforms.

These numbers have been collected by hand straight from the social media platforms as a rounded determine, or taken from for a dwell rely.

The listing was then reordered based mostly on complete follower counts to seek out the highest 30 social media influencers.

Extra sources: 

Featured Picture: Roman Samborskyi/Shutterstock


Most Popular