Tag: content marketing

The next AI shopping battleground isn’t online, it’s instore

NIQ and Similarweb build measurement system for AI shopping

The days of dogwater data are dead

Mastercard research highlights the next challenge for brands: Winning over AI agents

DMWF Spotlight: How enterprise brands de‑risk influencer spend with AI and verification

DMWF Spotlight: Enterprise teams spend 16.6 hours a week trying to get named by AI. Better writing isn’t what fixes it.

IAB updates AI disclosure guidance as regulators tighten rules around AI-generated advertising

Zara overtakes Nike: Is AI personalisation becoming a brand-building channel?

IAB prepares framework for measuring AI’s role in conversions

Albertsons says AI shoppers spend more: Is conversational commerce finally proving its value?