Meta has shared its newest EU efficiency updates for each Fb and Instagram as a part of its DSA reporting obligations, with EU authorities requiring all giant on-line platforms to share common updates on their complete customers and content material moderation efforts.
And the info can present some fascinating pattern insights. Like, for instance the truth that Instagram is rising at 10x the speed of Fb in EU.
The above charts (Fb on the left, IG on the precise) present what number of customers every platform has in every EU member state, with Fb’s complete EU utilization coming in at 263.6 million month-to-month actives between January and June 2025, and Instagram reaching 281.8 million MAU in the identical interval.
Which might be no actual shock. Instagram has had extra European customers than Fb for a while, however it’s fascinating to notice the relative development of every, reflecting their broader reputation within the area.
Since March 2024, Fb’s EU viewers has grown 0.65%, whereas Instagram’s has risen by 6.17%. So not solely is Instagram extra common, it’s rising its lead, as Fb stagnates in EU utilization.
Certainly, Fb has truly misplaced customers in The Netherlands, Greece and Germany, reflecting a altering of the guard within the native social media markets.
Does that imply that Fb is dropping relevance extra broadly?
It’s laborious to say, as a result of Meta not publishes Fb-specific consumer counts in its quarterly updates, switching to the extra positive-looking “Household of Apps” development knowledge, which displays all customers throughout Fb, Instagram, Threads, WhatsApp and Messenger.
And that quantity is rising, however whether or not these identical EU utilization developments are additionally current in different markets, we will solely speculate, although Europe is a key utilization consideration for the app, and as such, might mirror broader shifts.
By way of different knowledge, Meta says that its human moderation workforce stays at 40k, which is similar degree that it’s been at because it began reporting its DSA updates again in 2023. So regardless of Meta incorporating extra AI parts into its methods, and switching to a Group Notes mannequin within the U.S., it hasn’t lower its moderation employees at this stage.
Meta’s total EU reporting knowledge additionally reveals a discount in spam removals on each Fb and Instagram, whereas removals primarily based on bullying and harassment elevated on Fb considerably in the newest interval. There’s additionally been a 20% discount in removals associated to hate speech, although Meta has additionally modified the factors for some parts, which makes direct comparisons troublesome.
However the greatest pattern observe is the rise of IG, and the decline of Fb, in relative phrases. I imply, Fb continues to be rising in Europe, and it’s nonetheless seeing lots of EU utilization. However Instagram is now the massive focus, which is probably going reflective of broader developments.
You possibly can take a look at all of Meta’s DSA studies right here.
