In a current search engine optimisation Workplace Hours video, Google addressed whether or not companies can present completely different product costs to customers in numerous U.S. states, and what which means for search visibility.
The important thing level: Google solely indexes one model of a product web page, even when customers in numerous areas see completely different costs.
Google Search Advocate John Mueller acknowledged within the video:
“Google will solely see one model of your web page. It gained’t crawl the web page from completely different areas inside the U.S., so we wouldn’t essentially acknowledge that there are completely different costs there.”
How Google Handles Location-Primarily based Pricing
Google confirmed it doesn’t have a mechanism for indexing a number of costs for a similar product primarily based on a U.S. state.
Nonetheless, you possibly can replicate regional price variations through the use of the transport and tax fields in structured knowledge.
Mueller continued:
“Often the worth distinction is predicated on what it really prices to ship this product to a special state. So with these two fields, possibly you might do this.”
For instance, you would possibly present a base value on the web page, whereas adjusting the ultimate price via transport or tax settings relying on the client’s location.
When Totally different Merchandise Make Extra Sense
If you happen to want Google to acknowledge distinct costs for a similar merchandise relying on state-specific components, Google recommends treating them as separate merchandise solely.
Mueller added:
“You’ll basically need to make completely different merchandise in your structured knowledge and in your web site. For instance, one product for California particularly, possibly it’s made almost about particular laws in California.”
In different phrases, somewhat than dynamically altering costs for one itemizing, take into account itemizing two separate merchandise with completely different pricing and distinctive product identifiers.
Key Takeaway
Google’s infrastructure presently doesn’t help state-specific value indexing for a single product itemizing.
As a substitute, companies might want to adapt inside the present framework. Which means utilizing structured knowledge fields for transport and tax, or publishing distinct listings for state variants when crucial.
Hear Mueller’s full response within the video beneath:
