Subsequent time you go to embed an X publish, you could discover a brand new step:
Now, X will allow you to decide on whether or not you wish to embed the video ingredient in isolation, or the entire publish, as regular.
And in case you do select to embed simply the video (or GIF), it’ll appear like this:
Which could possibly be a useful method to current X-originated video on third-party web sites, and add context to, say, your weblog publish, with out the muddle of the total X framing.
Nevertheless it might additionally scale back model publicity for X, which is probably going why Twitter didn’t allow this earlier than, although it did as soon as present an “embedded video widget” which basically served the identical function.
Twitter progressively appeared to section that out because the platform advanced, and there’s no particular purpose that I can discover as to why it eliminated it as an possibility. However both manner, now, it’s again, so you will have extra choices for utilizing X-originated content material, and placing extra concentrate on video components particularly.
Although I don’t know why they didn’t additionally take the chance to take away the ‘Tweet’ reference. Because the re-brand to X, the platform appears to have gone to little effort to weed out all of the tweet and fowl terminology, however then once more, with 80% fewer workers, that’s most likely comprehensible as properly.