Google has launched a brand new AI-powered calling characteristic in Search that contacts native companies on a person’s behalf to collect pricing and availability particulars.
The characteristic, rolling out to all U.S. Search customers this week, permits individuals to request info from a number of companies with a single question.
When trying to find companies like pet grooming or dry cleansing, customers might now see a brand new choice to “Have AI test pricing.”
How It Works
After deciding on the AI possibility, customers are guided by means of a kind to supply particulars concerning the service they want.
Google’s AI then calls related native companies to collect info comparable to pricing, appointment availability, and repair choices. The responses are consolidated and offered to the person.
The expertise begins with a typical native search, comparable to “pet groomers close to me.” If the AI calling characteristic is on the market, customers can specify particulars like:
- Pet sort, breed, and measurement
- Requested companies (e.g., bathtub, nail trim, haircut)
- Time preferences (e.g., inside 48 hours)
- Most well-liked technique of communication (SMS or electronic mail)
Based on a Google spokesperson, the AI determines which companies to contact primarily based on conventional native search rankings. Solely those who seem in outcomes for the related question and match the person’s standards shall be contacted.
What It Appears Like
Examples present a multi-step course of the place customers enter info and make sure their request.
Screenshot from: weblog.google/merchandise/search/deep-search-business-calling-google-search, July 2025.
Screenshot from: weblog.google/merchandise/search/deep-search-business-calling-google-search, July 2025.Google shows responses from taking part companies, together with costs and availability, all gathered by means of automated calls.
Earlier than submitting a request, customers should verify that Google can name companies and share the submitted particulars. The method is ruled by Google’s privateness coverage, and customers are knowledgeable of how their knowledge shall be used.
Enterprise Participation & Management
Companies can handle whether or not they obtain these AI-driven calls by way of their Enterprise Profile settings.
Google describes the characteristic as creating “new alternatives” to attach with potential clients, whereas additionally giving companies management over participation.
Out there to All (With Premium Perks)
The AI calling characteristic is on the market to all customers within the U.S., although Google AI Professional and AI Extremely subscribers profit from larger utilization limits.
Google says extra agentic AI options will debut for these subscribers earlier than increasing globally.
What This Means
As a result of the AI selects companies utilizing commonplace native search rankings, sustaining sturdy native search engine marketing turns into much more vital.
Companies with optimized listings and better rankings usually tend to obtain calls and seize leads.
This might additionally shift how companies deal with inbound requests. Those who depend on telephone calls might wish to put together workers or methods to deal with extra frequent, probably scripted, AI-initiated inquiries.
Trying Forward
By automating time-consuming duties like gathering service quotes, Google goals to make Search extra actionable.
Adoption will rely upon how nicely the AI handles real-world complexity, in addition to what number of companies decide in.
For entrepreneurs and native service suppliers, it’s one other signal that search visibility instantly connects to guide technology. Maintaining Enterprise Profile knowledge correct and staying seen in native outcomes may more and more decide whether or not a enterprise will get contacted in any respect.
