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Tesla (NASDAQ:TSLA) inventory went public in July 2010. And anybody who purchased an honest chunk of shares not lengthy after — say in 2011 — would have made life-changing returns over the following decade and a half.
Elon Musk’s enterprise made electrical autos (EVs) cool for the primary time. At the moment, its market cap is a stonking $1.5trn, making it the eighth-largest agency within the S&P 500.
As compared, Joby Aviation (NYSE:JOBY) is a stickleback, with a $12.4bn market cap. Nevertheless, I do see a few similarities with a younger Tesla.
So, might shopping for Joby inventory as we speak at $13 be like investing within the EV big years in the past?
Tesla of the skies
Toyota-backed Joby Aviation is a US agency that has pioneered electrical vertical take-off and touchdown (eVTOL) ‘flying taxis’. These can journey 100 miles on a single cost at speeds as much as 200mph in nearly complete silence, save for a speeding wind sound, just like the rustling of leaves.
Just like Tesla’s EVs then, these eVTOLs are a play on the inexperienced revolution, as they fly with no need fossil gasoline. This implies they could possibly be very disruptive, changing noisy, polluting helicopters whereas additionally creating a completely new mode of transport.
One other similarity is the corporate’s vertical integration. Like Tesla, which builds its personal batteries and software program, Joby designs and manufactures its personal electrical motors, propellers, and proprietary ElevateOS software program.
Additionally, Joby is eying markets past flying taxis, together with promoting plane to 3rd events just like the US army and hospitals (organ transport). This could open up aftermarket upkeep income alternatives.
Lastly, Joby goals for autonomous flights in the future (just like Tesla’s robotaxis). It’s additionally growing hydrogen-electric know-how, and has already accomplished a 523-mile check flight, with water as the one by-product.
Unproven mannequin
Having mentioned all that, I see a few key variations. One is extra preliminary competitors, together with from Archer Aviation within the US and China’s EHang. So it gained’t have key markets to itself like Tesla largely did within the early years.
Second, Tesla is primarily a product firm whereas Joby is a service firm. In different phrases, I should buy an EV however (alas) it’s extremely unlikely I’ll ever personal an eVTOL. This makes the enterprise mannequin way more unproven, multiplying the dangers for traders.
The ultimate stage
After flying greater than 9,000 miles in 2025, Joby expects to start a industrial air taxi service in Dubai in 2026. Then probably the US afterwards, serving to shepherd Delta Air Strains passengers to and from worldwide airports.
It’s at the moment into the FAA’s closing stage of certification.

The corporate ended Q3 with almost $1bn in money, however it can nearly definitely want extra in future to construct out a fleet of a whole bunch of eVTOLs.
Wall Avenue sees income reaching $570m by 2028, placing the inventory at a lofty 22 occasions ahead gross sales for that 12 months.
| Route | Tough automobile journey time | Tough eVTOL journey time |
|---|---|---|
| Dubai Airport to Palm Jumeirah | 45 minutes (minimal) | 12 minutes |
| JFK Airport to Manhattan | 50 minutes | 7 minutes |
| Heathrow to Canary Wharf | 80 minutes | 8 minutes |
| Manchester Airport to Leeds | 60 minutes | quarter-hour |
Subsequent Tesla?
I first purchased Joby shares in 2023 at $4.50 every. Nevertheless, after they surged to nearly $20 in August, I bought a big a part of my stake.
I’m holding onto my remaining shares, although, as Joby might certainly grow to be one other Tesla-like winner in future. Then once more, it might crash and burn (hopefully not actually).
Buyers on this speculative inventory round $13 ought to realize it’s very a lot excessive threat.
