Expensive Fellow Investor,
You may need seen throughout our web site that The Motley Idiot UK has change into an impartial UK-owned firm, led by our long-standing UK staff. Identical folks, similar ideas, similar give attention to serving to you change into a greater long-term investor.
That half hasn’t modified. And it gained’t.
However we did assume this second known as for one thing else to vary: our identify.
Not as a result of we’re changing into one thing totally different – however as a result of we would like the identify on the door to higher mirror who we already are, and the form of investing expertise we imagine in.
Over the previous few months, we’ve been chatting with members and readers about what they worth most in us. And the message got here by clearly.
Hold it clear. Hold it sincere. No jargon. No hype. No hidden agenda. And please – not one of the “one more fintech startup” power.
We hear you.
We additionally know that names matter. They set the tone. They inform a narrative. And if we had been going to decide on a brand new one, it needed to really feel like us – not company, not generic, and undoubtedly not forgettable.
So we went in search of one thing with a little bit of historical past, a little bit of humour, and a little bit of British eccentricity.
That led us to an previous nursery rhyme you might keep in mind – the one about counting magpies:
“One for sorrow, two for pleasure, three for a lady, 4 for a boy…”
Much less generally recognized is what comes subsequent. In some variations of the rhyme, the twelfth magpie is alleged to convey wealth.
And so, after a good quantity of debate, espresso, and debate…
We landed on our new identify:
The Twelfth Magpie
It felt proper.
A bit irreverent. A bit unconventional. Rooted in a narrative. And a nod to the concept investing doesn’t should be overly critical or unique – it may be open, human, and even a bit playful, whereas nonetheless being grounded in good judgement and long-term pondering.
In some ways, it captures what we’ve at all times tried to be: independent-minded, barely unwilling to observe the gang, and at all times on the aspect of particular person buyers.
Or put extra merely: we’re right here that can assist you navigate investing with readability, honesty, and a little bit of character alongside the best way.
That’s the spirit we’re carrying ahead.
Over the approaching days, you’ll begin to see The Twelfth Magpie seem throughout our web site, emails and methods as we make the transition.
You’ll additionally begin to see your standard electronic mail newsletters come from our new electronic mail handle and mailing methods. In case you have any questions in any respect about this, please don’t hesitate to contact us at [email protected].
All the pieces else stays precisely the identical. There’s only a new identify on the door.
Once more, when you’ve got any questions in any respect, we’re at all times joyful to listen to from you.
Thanks for being a part of this with us. We’re genuinely enthusiastic about what comes subsequent – and glad you’re right here for it.
Mark Rogers
