HomeInvesting2 of my favourite, cheap FTSE 100 stocks to buy today!

2 of my favourite, cheap FTSE 100 stocks to buy today!

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I’m constructing a listing of the perfect FTSE 100 worth shares to purchase for my Shares and Shares ISA. Listed below are two I’m aiming to extend my holdings in through the coming weeks.

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Diageo‘s (LSE:DGE) share worth has turned greater extra lately. However it’s nonetheless a whopping 17% decrease than it was 12 months in the past. For this reason I’m contemplating shopping for extra in my ISA (I final elevated my stake over the summer time).

The Guinness, Smirnoff and Captain Morgan manufacturers proprietor isn’t fairly on the ropes. However buying and selling has deteriorated markedly attributable to issues in its Latin America and Caribbean (LAC) territory within the six months to December. And continued weak point might show a giant drawback for the FTSE agency.

As analyst Aarin Chiekrie of Hargreaves Lansdown feedback: “Enhancements within the Latin American and Caribbean market can be key to future margin growth.

However I’m not dropping any sleep over this. Diageo has skilled regional issues earlier than, corresponding to in China through the 2010s when an anti-corruption drive hammered gross sales of its premium merchandise.

I’m assured it should bounce again strongly once more from its present travails. The agency’s giant rising market publicity offers wonderful profits-growing potential as disposable revenue ranges rise. Profitable funding in fast-growing areas like non-alcoholic and premium manufacturers additionally bodes effectively.

It’s additionally necessary to do not forget that buying and selling in Diageo’s different areas stays sturdy. Aggregated natural internet gross sales in Asia Pacific, Africa, North America and Europe rose 2.5% between July and December.

I feel the droop in Diageo’s valuation is unwarranted. And I’m seeking to capitalise on this after I subsequent have money to take a position. Its ahead price-to-earnings (P/E) ratio of 18.5 instances represents a discount, in my e book.


Monetary companies supplier Aviva (LSE:AV.) has fallen by an excellent bigger 23% the previous 12 months. This implies it trades on a rock-bottom P/E ratio of 9.7 instances for 2024. It additionally carries a mighty 8.1% dividend yield.

On the one hand, I’m not attracted by Aviva’s fairly restricted geographic footprint. Right this moment, it solely has operations within the UK, Eire and Canada following years of asset gross sales. If financial situations in Britain stay powerful, the corporate might have an actual wrestle on its arms to develop income.

But I consider the potential advantages of proudly owning Aviva shares outweigh this danger. The enterprise — which has round 18m international prospects on its books — can count on to proceed rising its consumer base as populations quickly age throughout its markets. This phenomenon ought to drive long-term demand for its retirement, safety and funding merchandise.

I additionally just like the life insurer due to its cash-rich steadiness sheet. This offers it the firepower to launch extra earnings-boosting acquisitions if it so chooses. It additionally means the corporate seems in good condition to proceed rising dividends and interesting in share buybacks.

A powerful steadiness sheet enabled Aviva to repurchase £300m of its shares within the first half of 2023. The agency additionally raised final yr’s interim dividend by a wholesome 8%.

I first opened a stake within the FTSE agency in October. Its enduring worth means I’m hoping so as to add extra to my ISA within the close to future.


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