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Many FTSE 250 shares look actually low cost at this time, providing the potential for each future share value progress and earnings.
Right here, I’ll have a look at two out-of-favour shares that I feel long-term traders ought to try in December.
4Imprint
First up is 4imprint (LSE:FOUR), the London enterprise that’s really North America’s largest promotional items provider. It sells logo- or brand-embossed merchandise like pens, mugs and shirts to companies (primarily small- and medium-sized).
After a robust multiyear rise, the share value has now fallen 40% since Might 2024. That is primarily as a consequence of a weak market backdrop and price inflation, that are respectively placing strain on 4imprint’s prime and backside strains. These dangers proceed to hold over the enterprise.
Nevertheless, the corporate nonetheless boasts sturdy buyer retention charges whereas its asset-light, drop-ship mannequin means it’s extremely money generative. On the finish of October, it had a money stability of $124m.
For the total yr, administration expects a pre-tax revenue of no less than $142m, which might be above the higher finish of analysts’ forecast vary. And regardless of tariff volatility, a double-digit working revenue margin was maintained over the primary 10 months of 2025.
The Board is assured that the Group will proceed to successfully navigate market situations, delivering stable monetary outcomes whereas positioning the enterprise to benefit from alternatives that can current themselves as financial and market situations enhance. 4Imprint, November 2025.
The corporate is navigating a difficult interval. However administration has a robust long-term focus (the CEO has been on the agency for many years). As macroeconomic situations enhance over the subsequent couple of years, I anticipate 4imprint to return to progress.
Trying additional out, 4imprint has a major alternative to consolidate the extraordinarily fragmented promotional merchandise market in North America. Right now, it solely instructions round 5% share, producing annual income of $1.3bn.
The inventory’s buying and selling at an affordable valuation and providing a gorgeous 4.7% dividend yield. Analysts have a median value goal of 4,910p — round 27% greater than the present share value.
Greggs
The second FTSE 250 inventory I feel appears to be like low cost proper now could be Greggs (LSE:GRG). Shares of the market-leading bakery chain have plummeted 45% yr thus far!
Buyers have turned bearish on UK retailers like Greggs as a result of dire state of the economic system, with its persistently low charges of progress and under-the-cosh customers. There’s an actual danger that issues don’t enhance over the subsequent 12 months.
So why on earth would possibly traders take into account Greggs inventory? Effectively, as smaller rivals go to the wall throughout these robust financial instances, I anticipate the corporate to emerge stronger on the opposite aspect. It has an sturdy model, stable stability sheet, and hundreds of thousands of loyal prospects.
Crucially, many of the dangerous information now seems priced into the inventory. It’s buying and selling at simply 12 instances ahead earnings, a large low cost to the previous 10 years. Any indicators of enchancment will nearly definitely jolt the share value greater.
Greggs can be sporting a 4.5% dividend yield. So there’s respectable earnings on supply whereas traders look ahead to a potential turning of the tide.
Lastly, it’s price noting that analysts additionally suppose the inventory’s oversold proper now. Their common share value goal is 28% above the present degree of 1,544p.
Very like its meals, Greggs’ shares appear attractively priced.
