With Tremendous Bowl 60 carried out and dusted, YouTube has revealed the winners of its AdBlitz showcase, which highlighted the entire advert campaigns for the sport, which was held on Feb. 8. Adverts had been ranked based mostly on views and engagement earlier than, throughout and after the sport, highlighting each in-game and digital-first advertisers between Feb. 1 and Feb. 12.
The insights can present vital classes for manufacturers by way of what persons are watching and fascinating with, in addition to what approaches seize probably the most consideration.
Based on YouTube information, this topical marketing campaign from e.l.f. Cosmetics, starring Melissa McCarthy, drove probably the most engagement through the tracked interval. The comedy-based promotion noticed nearly 40 million views within the app. YouTube additionally included general engagement in its metrics to resolve on an final winner for the occasion.
YouTube additionally highlighted campaigns from Budweiser, Michelob, Jeep, Google and Salesforce as key winners, with Salesforce partnering with YouTube star MrBeast for its 2026 marketing campaign, highlighting the rising energy of on-line celebrities.
YouTube’s AdBlitz gives a worthwhile overview of the important thing promotions surrounding the occasion. In an announcement, YouTube additionally shared insights into what helped the highest campaigns maximize their resonance this time round.
- Constructing momentum: With the entire pleasure main as much as the sport, manufacturers like Budweiser are making the most of the complete week main into the sport, leveraging early drops and teaser trailers on YouTube to verify audiences catch their advert as a favourite.
- Evolving nostalgia: This 12 months, we noticed manufacturers like Volkswagen and Instacart each faucet right into a extra lo-fi, classic movie aesthetic for his or her spots, subtly evoking nostalgic feelings to attach with viewers.
- Tapping into Creator expertise: Salesforce teamed up with the world’s greatest creator, MrBeast, to create a problem of their very own, leaning into Jimmy’s big, engaged viewers to drive engagement and remedy their million-dollar puzzle after the sport.
- Experimenting boldly: UberEats constructed on their marketing campaign equating sports activities with meals by making a library of alternate scenes and superstar cameos inside their app, so customers might remix the advert and have interaction past the normal spot.
