Wanna’ know who’s nonetheless utilizing X, and what they’re discussing essentially the most within the app?
Observe: It’s not politics, regardless of that seemingly being what will get essentially the most consideration nowadays.
X has revealed an outline of key tendencies from 2026, together with information on essentially the most mentioned musicians, TV exhibits, sports activities leagues, and extra, which supplies some extra perception into who’s utilizing X, and why.
And whereas Elon Musk has tried to make as many individuals as potential see his posts within the app, and has used his huge presence to push his personal political agenda, there are numerous, many different discussions nonetheless taking place by way of X posts.
First off, on music, which continues to generate plenty of dialogue within the app. In 2025, Justin Bieber (11.2 million posts), Stray Children (45.7m) and Cardi B (10.1m) led the best way in music dialogue.
Although the discrepancy right here is large, with Okay-pop band Stray Children main the pack. That, in itself, supplies some attention-grabbing perception into the scope of the recognition of Okay-pop, and the worldwide viewers on X.
When it comes to TV exhibits, Netflix was the large winner this 12 months, with “Stranger Issues” producing 12.4 mentions within the app, and “Squid Sport” prompting 10.9 million.
The Stranger Issues speak will little question additionally see one other huge increase earlier than the 12 months is out, when the ultimate episodes of the present are launched.
In sports activities, the Premier League was essentially the most talked about particular person sports activities league, with 582.7 million posts associated to the top-tier soccer competitors.
Sports activities have historically been essentially the most mentioned matter within the app, with different sports activities leagues, together with the NBA, driving a heap of engagement additionally.
On the style entrance, the Met Gala, the place wealthy people get to showcase the absurdity of what they spend their cash on, additionally drove plenty of dialogue.
So, cool, I assume.
X has additionally shared essentially the most used emojis in posts:
Should you’re all for emoji use, otherwise you wish to attempt to work out what the upper software of those particular icons in posts really means inside historic context (notice: I don’t suppose it means a lot).
Some attention-grabbing insights into the 12 months that was on X, which supplies some perspective on the breadth of dialogue, and relative group engagement within the app, although additionally it is attention-grabbing to notice that every of those matters is barely a tiny fraction of general engagement inside every matter.
For instance, final 12 months, sports-related dialogue generated 1.4 trillion impressions within the app. As such, Premier League engagement is barely a fraction of the entire, which additionally underlines the scope of exercise within the app, as over 500 million customers have interaction throughout a spread of matters.
However as a higher-level overview, these are what obtained individuals speaking on X, and what’s driving curiosity within the X group.
On a associated notice, X has additionally relaunched World Developments in its Discover part, so you possibly can see which posts are producing dialogue at any given second.
That would offer you one other means to faucet into trending dialogue, or see what X customers are saying concerning the newest matters.
