X shared new perception into how ladies are utilizing the app and the way X helps to attach ladies round key cultural discussions and occasions.
In honor of Worldwide Ladies’s Day on March 8, X supplied information notes on tendencies together with the matters ladies are most engaged in, demographic splits and key leaders of girls’s dialogue.
Starting with tendencies, X shared an summary of the primary matters that ladies customers dominate, with “Popular culture and Leisure” main the dialogue focus.
That’s a reasonably broad umbrella, although X additionally mentioned that ladies customers additionally cleared the path on discussions round TV exhibits and music tendencies.
X additionally supplied a demographic cut up for ladies customers, with millennials dominating the dialogue.
The corporate additionally highlighted an evolving curiosity in ladies’s sports activities, which have seen an enormous rise in curiosity of late.
There could also be an apparent purpose for that.
X mentioned that dialogue of the 2026 WNBA All-Star recreation noticed a 33% enhance in impressions versus the 2025 recreation, whereas Alyssa Liu’s current gold medal-winning efficiency on the 2026 Winter Olympics drove an enormous spike in total Winter Olympics dialogue.
The latter could also be a key driver behind the broader sports activities dialogue spike, however both approach, these insights might assist to information advertiser choices as to the place to market and who to achieve.
However then once more, the effectiveness of X adverts has additionally been questioned, even by X proprietor Elon Musk himself.
Musk ran a ballot over the weekend which requested X customers whether or not they’ve ever bought something primarily based on an X advert. The consequence was that 88% of respondents indicated that that they had not, which isn’t an important endorsement of X’s advert potential.
Besides, X does have attain to lots of of thousands and thousands of individuals, and these insights on key matters amongst ladies customers might assist to information outreach planning.
