Have you ever began planning your 2026 content material schedule but?
This might assist. X has revealed its newest advertising and marketing calendar, an interactive show of key dates and occasions all through 2026, which supplies steering as to what’s occurring every month.
The information itself is fairly simple, with a primary overview of the important thing occasions occurring on any given date (although, for some cause, I can’t skip mine again to January-February).
You’ll be able to take a look at the overview of worldwide occasions, which incorporates the entire main celebrations every month, or you may slim down your itemizing to a sure area, or perhaps a kind of occasion.
As defined by X:
“From mega sporting spectacles just like the FIFA World Cup and Winter Olympics, to vibrant music festivals and iconic Trend Weeks world wide – these are the unmissable moments the place conversations explode on X. Be prepared when the world leans in.”
And regardless of among the much less widespread modifications which have been made on the app, X stays a key connector for dwell occasions, which may make it a worthwhile consideration to your occasion tie-ins and campaigns.
Or this calendar may simply be a useful device to bookmark, so as to cross-check and make sure that you’re tapping into all alternatives as they come up.
I imply, the listings themselves are primary, with no perception into submit quantity on X, or the place every occasion is widespread, and so forth. (you may get a few of this perception by concentrating on particular occasions inside X’s advert marketing campaign setup). Besides, it does present a top level view of a broad vary of issues which are occurring all year long.
Although if you will create an X advert, simply just be sure you’re in control with X’s newest greatest practices.
This yr, X up to date its Advert High quality pointers, as a part of a broader effort to immediate extra “lovely” adverts in-stream. In keeping with this, X says that advertisers ought to reduce distractions inside their promotions, so as to keep concentrate on the principle goal, with particular notes to keep away from together with further @ mentions in your copy, whereas hashtags and a number of emojis are additionally now banned from X adverts for that reason.
So when you’re tapping into an occasion, preserve these updates in thoughts.
You’ll be able to take a look at X’s 2026 advertising and marketing calendar right here.
