HomeSocial Media MarketingX Is Still Working Through Its Rebranding Efforts

X Is Still Working Through Its Rebranding Efforts

Time to test in on the rebrand at X (previously Twitter), and the way X’s slimmed down engineering staff goes about updating the entire many bird-related references within the app.

Yeah, it’s seemingly not going nice.

In line with a report from Mashable, X’s most up-to-date step on this entrance has been to arrange an automated substitute variable on iOS, in order that at any time when a person features a reference to “” in a submit within the app, the system mechanically updates it to “” as a substitute.

So in case you submit one thing to X like: “Try my profile at”, on iOS, it’ll now learn as: “Try my profile at”, with the system mechanically altering the reference.

Looks like a simple approach to get extra folks referring to, proper?

Effectively, the issue, as a number of customers instantly labored out, is that it pertains to any reference to “”, whatever the surrounding context. So in case you have been to submit one thing like “”, the brand new system will instantly replace that to “” primarily based on this code. The precise URL itself, nonetheless, will hold referring to the unique area that you simply linked to.

In different phrases, the textual content replace will change the show of the URL within the app, but it surely gained’t change the hyperlink. So you possibly can principally arrange any web site with “” in it, figuring out that it’ll be renamed as “”, then dupe folks into clicking by way of on it, considering that they’re going to a very totally different website.

Which is a scammers dream, and can result in many, many deceptive clicks.

In line with Mashable, X has up to date the method to deal with a minimum of among the extra problematic misuses. However they haven’t modified all of them, and the system remains to be updating URL listings to from “” to “” as a substitute.

Although why that is even a spotlight is complicated, contemplating that the majority of X’s features nonetheless discuss with “” both means.

Certainly, X’s desktop structure, proper now, the entire features discuss with a“” hyperlink:

Even X’s Grok chatbot is at present hosted at “”. So I’m undecided that altering the title of the URL in posts goes to make any main distinction both means.

After all, mentioning the title in posts is extra up entrance, and extra seen than these hyperlinks, which aren’t displayed prominently on display screen.

However in X’s assist documentation they’re, and there are many “Twitter” references there:

X additionally contains (previously Twitter) in most of its e-mail notifications as properly, with a purpose to cowl all bases, whereas most exterior references to “” even have to incorporate “previously Twitter” too, in any other case Google’s crawlerbots will get suspicious in regards to the validity of your hyperlinks.

So, on steadiness, the rebrand to X remains to be a piece in progress, and it does appear to be this was an ill-timed renaming effort, contemplating that the corporate had additionally lower 80% of its employees simply earlier than the introduced change, leaving it with far fewer assets to assign to the broader renaming activity.

However Elon Musk has been dreaming of “” for 20 years, and he was decided to start out afresh with a brand new id for his social media experiment. And it does make sense to have some separation from its previous moniker, within the pre-Musk period. However the broader renaming of its many references goes to take time, and lots of customers are nonetheless going to discuss with it as Twitter, most likely ceaselessly.

So perhaps not an excellent enterprise choice. However then once more, Elon appears to take delight in lumping himself with extremely tough duties, and he’s positively not taking the straightforward means out, on just about any entrance, on the app.

In that sense, perhaps the half-baked rebrand aligns with the broader Elon Musk expertise.


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