X continues to lose floor within the EU, with the platform reporting fewer customers once more in its newest DSA disclosure report.
Below the EU Digital Providers Act, all giant on-line platforms are required to share biannual experiences on consumer counts, in addition to content material moderation efforts, moderation staffing and authorities data requests.
X’s newest report confirmed that the platform has continued to see declines in energetic customers, although the drops in its newest replace are slight.
As proven on this chart, X’s EU consumer depend has been in decline since November 2023, which was the primary 12 months after Elon Musk acquired the platform in late 2022.
Musk’s modifications on the app appeared to convey some further curiosity to the platform, and the platform’s EU energetic consumer depend rose once more, in accordance with its report launched in October 2025, which lined the primary half of the 12 months. However within the second half of 2025, X utilization within the EU dipped about 15%, and it has remained at that degree into 2026.
That’s regardless of repeated claims from Musk and X employees that the platform is seeing record-high utilization and curiosity.
Whereas these insights are just for the EU, the declines right here additionally reinforce exterior knowledge, which signifies that X’s total consumer base is shrinking.
Based on latest figures shared by SimilarWeb and reported by TechCrunch, X has seen a big decline in month-to-month energetic customers this 12 months.
As per SimilarWeb estimates, which observe app retailer exercise, X had round 302 million cell energetic customers in June 2026. In the meantime, X’s day by day energetic consumer depend was 123.7 million at the moment. It’s price noting that SimilarWeb estimates is probably not 100% correct, and this determine doesn’t embody net utilization. However these figures are usually indicative of bigger developments, and so they fluctuate considerably from what X itself has shared.
In Could, as a part of the SpaceX potential, X reported that it had 550 million month-to-month energetic customers. Its web site customers would account for a few of this, however historically, round 85% of X’s customers have accessed the app on cell, so it’s unlikely that this may account for a 250 million consumer reporting discrepancy.
Once more, SimilarWeb’s figures are doubtless decrease than the precise totals, given limitations in its monitoring capability. Besides, the info helps the numbers in X’s DSA reporting, which present that the app is certainly dropping its viewers over time.
X’s consumer depend, nevertheless, is just one component. On the income entrance, the platform additionally seems to be flailing.
As reported by TechDirt, contained inside SpaceX’s Q2 efficiency replace revealed August 4 have been the app’s newest income figures.
Within the second quarter of 2026, X introduced in $367 million in advert income, with the platform cumulatively producing $710 million in advert consumption for the primary half of the 12 months.
That represents a decline of $160 million 12 months over 12 months in comparison with the primary half of 2025, or an 18.4% dip.
That’s additionally considerably decrease than X generated within the first half of 2022, which was the final 12 months earlier than Elon Musk took over.
Within the first quarter of 2022, Twitter introduced in $1.2 billion whole income and $1.11 billion in advert income, whereas for the primary half of 2022, Twitter posted about $2.2 billion in advert income.
In different phrases, the corporate’s advert income between the primary half of 2022 and the primary half of 2026 dropped about 70%.
The figures give tangible scope to the impression that Musk’s modifications have had on the enterprise. At one stage, he claimed he can be producing $12 billion in advert income by 2028, in accordance with reporting by the New York Instances.
The NYT additionally reported that Musk anticipated X would attain 69 million paying subscribers by 2025, which might then rise to 159 million in 2028.
SpaceX hasn’t shared knowledge on X’s subscriber counts, however in February, X’s now-former Head of Product Nikita Bier mentioned the platform had reached $1 billion in annual income from subscriptions.
The typical worth of an X Premium subscription is $8 monthly, which lies between $3 monthly for its Fundamental tier and $40 a month for Premium+.
Assuming that $8 is the center floor, at a $1 billion annual run fee, that might recommend that X presently has round 10.4 million paying customers. Which, at 550 million month-to-month energetic customers, would equate to solely about 1.9% of X’s whole viewers.
So issues aren’t going nice on the app, or no less than not as nice as Musk had hoped. Now the query is how a lot that truly issues, on condition that X as an app is now only one part of the larger SpaceX conglomerate.
X offers a important knowledge stream for xAI, which makes use of the tens of millions of posts within the app to tell its fashions. Meaning X now has a distinct worth internally, other than its personal advert and subscription consumption. If xAI turns into a worthwhile enterprise, which will imply the platform could not have to generate as a lot cash to stay viable.
Nevertheless, Musk doesn’t share lots of particular perception into his grand plans, apart from a moonbase, humanoid robots and orbital knowledge facilities.
By some means, in Musk’s thoughts no less than, all the items will come collectively. That mentioned, X will presumably want to take care of a big sufficient viewers to maintain the info flowing in.
