X has introduced new visible parameter choices for X advertisements, including two new facet ratio codecs.
Along with its present facet ratio choices, X will now provide 4:5 format and a pair of:3 show inside posts, which can give entrepreneurs further choices for his or her in-stream promotions.
As these examples present, the brand new ratios will give advertisers extra methods to show their promotions throughout the X feed. That might assist manufacturers create extra standout promotions aligned with their established branding method.
X mentioned that the expanded codecs will even allow advertisers to reuse their best-performing creatives from different social media platforms on X with out reformatting, cropping or rebuilding belongings.
As per X: “Advertisers can add their present advert belongings immediately into X Advertisements Supervisor through Media Studio, Composer, or the Marketing campaign Type.”
X already affords 4 facet ratio choices, together with 1:1, 16:9, 9:16 and 1.91:1.
These provide extra important variances in show, whereas these new choices align with the extra compact formatting that’s been popularized in different apps.
It could possibly be a useful addition, offering extra options for X promotions and extra methods to make the most of advert belongings.
And X actually wants extra advertisers to check out its advert choices.
Studies counsel that X introduced in round $2.9 billion in whole income for 2025. That will mark a ten% year-over-year rise on its 2024 income end result, though it’s additionally nonetheless properly beneath the $4.4 billion Twitter made in 2022, which was the ultimate 12 months earlier than Elon Musk took over.
X additionally lately reported that its subscriptions (X Premium and Grok) have reached a $1 billion annual run charge. Subtracting that factor from the $2.9 billion 2025 end result, it could seem that X’s advert enterprise has declined considerably because the swap over from Twitter.
And whereas X has merged with xAI, which itself has now merged with SpaceX, thereby redistributing funding throughout the three companies, X nonetheless, presumably, must grow to be a viable enterprise in its personal proper. Consequently, X would possible like to get extra advertisers wanting its manner and paying to run campaigns within the app.
Perhaps, with extra visible codecs and choices, that may simplify platform diversification and make it simpler for advertisers to throw a couple of {dollars} behind X advert experiments as properly.
Be taught extra about X’s advert codecs and dimensions right here.
