TikTok printed a brand new report on its impression on the U.S. economic system, which outlined how the platform’s method to jobs, enterprise promotions and studying and improvement alternatives.
The report, which was performed by PF International on behalf of the app, included responses from 11,123 U.S. adults and greater than 5,000 U.S. companies. Greater than half the enterprise responses got here from SMBs.
The report stated that TikTok helped to generate greater than $81 billion in financial worth for U.S. companies.
Although the precise quantity is pretty speculative.
Within the report, PF International stated that its GDP calculation is predicated on an estimate of how a lot U.S. companies spend on TikTok promotions utilizing third-party market knowledge and “a revenue-to-GDP ratio weighted throughout advertiser-facing industries,.”
Primarily, the worth being promoted right here is estimates based mostly on estimates, moderately than precise contribution knowledge. And whereas that doesn’t invalidate the findings, it does present some perspective on what these figures would possibly characterize.
The report additionally highlights the impression that TikTok has had for U.S. SMBs, and the way the app has pushed native enterprise discovery.
Certainly, the report means that TikTok has develop into “an important software” for U.S. companies, with 69% of companies surveyed saying that the app is crucial and 83% of companies that use TikTok saying it’s essential for attracting clients and supporting progress.
As well as, 93% of enterprise respondents agreed that utilizing TikTok helped them enhance gross sales by selling their services and products on the platform, whereas 75% of companies stated that they’ve commissioned creators for paid promotional work.
There’s additionally a piece on TikTok Stay utilization, with TikTok reporting that in 2026 TikTok Store averaged almost 595,000 reside Procuring classes per thirty days within the U.S., whereas live-driven gross sales grew 92% yr over yr.
Another key stats:
- The report stated 93% of U.S. companies noticed gross sales will increase after selling their merchandise on TikTok.
- Eighty % of companies stated that TikTok helped them scale their operations.
- Discovery on TikTok drove an estimated $14 billion in extra spending throughout tourism, retail, hospitality and different companies.
The report additionally estimated that TikTok supported 3.6 billion hours of casual studying within the U.S. in 2025, with an estimated 45 million American adults reporting that the app made them higher at understanding their profession choices.
The report seemed to be a justification of TikTok’s presence within the U.S. and a continuation of the corporate’s marketing campaign to stay within the nation following years of discussions about whether or not it needs to be banned due to perceived hyperlinks to China’s authorities.
However following the sale of TikTok’s U.S. arm to an area consortium of enterprise leaders, it appears like TikTok will have the ability to stay within the U.S., which makes the entire report appear pointless.
Nevertheless, it does present a snapshot of TikTok’s presence within the U.S. and provides an outline of the corporate’s ongoing impression, even when the maths appears a little bit speculative.
