With Black Friday and Cyber Monday developing subsequent month, TikTok has shared some new insights into buying traits within the app, which might assist entrepreneurs map out their seasonal promotions.
Certainly, TikTok stated that holiday planning is already taking place within the app, with #holidayshopping content material up 263% month over month in September.
As per TikTok: “Whereas buyers might begin the season with just a few concepts already in thoughts, discovery will help form the remainder of the listing. TikTok Store will help customers uncover merchandise they didn’t know to search for, discover hard-to-find objects like uncommon pre-owned Hermès or Chanel baggage and collectible cash, and tune into unique LIVE Purchasing occasions from nice manufacturers and trusted creators.”
As a way to present extra inspiration for manufacturers, TikTok shared a spread of information notes on rising buying traits within the app.
- TikTok stated its customers are 2.5 occasions extra possible to purchase a luxurious merchandise as a present this Black Friday and Cyber Monday.
- In-app searches for gold jewellery had been up 1,134% month over month in September. Different rising traits included opal rings ( up 825%) and friendship bracelets ( up 120%).
- Gross sales of collectibles, together with sports activities buying and selling playing cards, cash and collectible figurines, elevated 230% yr over yr in October, whereas searches for squishy toys rose 149% month over month in September.
- One in 5 U.S. TikTok customers stated they anticipated to purchase gaming gadgets or objects this Black Friday and Cyber Monday.
- Rising vogue and wonder traits within the app embrace Christmas pajamas (up 297% month-over-month in September) and “fall nails inspo” ( up 251% month-over-month in September). TikTok additionally stated that womenswear accounted for a 3rd of all vogue class gross sales within the app to this point this yr.
TikTok added that in-app buying is on the rise, with TikTok Store gross sales surpassing $500 million from Black Friday to Cyber Monday in 2025.
As well as, TikTok Dwell gross sales elevated 84% between 2025 and 2025, throughout greater than 760,000 dwell classes and 1.6 billion views.
“On TikTok Store within the U.S., LIVE Purchasing gross sales greater than doubled within the first half of 2026,year-over-year,” TikTok stated. “This season, we count on LIVE Purchasing to play an even larger function in turning discovery right into a buying expertise that customers can spend time with and return to.”
To assist gasoline this, TikTok additionally introduced a partnership with Pleased Returns, which might make it simpler for TikTok buyers to return objects they’ve bought within the app.
The partnership will allow TikTok buyers to get prompt refunds for returns at any certainly one of about 10,000 Return Bar places throughout the U.S.
“This collaboration will make sending an merchandise again easy, enabling sellers to skip the fee and complexity of constructing their very own reverse logistics,” TikTok stated.
Extra gross sales alternatives, extra buyers and extra safety for consumers may assist to solidify TikTok’s ongoing in-app buying push.
