TikTok’s seeking to increase its relationship with soccer (or soccer for those who’re in Europe) followers, through an expanded partnership with Spain’s La Liga, which is able to see the league share unique content material to the app.
As defined by TikTok:
“TikTok and La Liga at the moment introduced the renewal of their strategic partnership settlement, sustaining the platform’s function as a precedence companion for innovation in digital content material for the competitors. With this partnership, each entities proceed their dedication to advertise sports activities tradition and convey the fervour of Spanish soccer to a worldwide neighborhood.”
As famous, as a part of the renewed partnership, La Liga will share unique content material to the app, together with “memorable moments from competitors,” behind-the-scenes moments with stars, and extra.
The up to date phrases of the settlement can even see an enlargement of the initiative to extra areas.
“Because of this followers in [28] nations can get pleasure from distinctive experiences together with in-app hubs and hashtags, permitting customers to observe the most recent information, whereas match days will function real-time content material for an much more dynamic and thrilling expertise.”
I imply, presumably, for those who observe La Liga or the groups within the league, you’ll have the ability to entry this content material as effectively, however TikTok will look to spotlight devoted hubs inside associated markets.
The announcement marks one other enlargement of TikTok’s sports activities protection efforts, with the platform making soccer (soccer) a key focus.
TikTok already has partnerships with Serie A and MLS, with the MLS partnership even seeing TikTok broadcast reside match play within the app.
TikTok first aired an identical broadcast in 2024, which ended up being the most-watched TikTok Reside occasion of all time, at 6.5 million concurrent viewers.
And with sports activities dialogue driving these ranges of engagement within the app, together with ongoing neighborhood involvement and interplay, it is sensible for TikTok to double down on sports activities the place it may well, because it seeks to grow to be a extra worthwhile connective instrument for extra teams.
That would additionally carry extra alternatives for advert companions, by tapping into sports activities engagement.
