TikTok is increasing its unique content material strategy into new areas, with a brand new music-focused stay podcast sequence, that includes interviews with big-name stars, and an upcoming TikTok LIVE broadcast with private development knowledgeable Mel Robbins, which is designed that will help you set up higher habits for 2026.
First off, on music. TikTok is launching a brand new podcast sequence known as “Within the Combine,” which can function a number of high-profile music stars in a stay dialog within the app.
As defined by TikTok:
“Every episode of ‘TikTok In The Combine’ sees Jack Coyne of Trackstar sit down with a special artist for a candid chat about their work, their world, and the TikTok tendencies they’ve helped ignite. Anticipate sharp insights, loads of honesty, and the form of behind-the-scenes anecdotes that make TikTok right now’s dwelling of music and tradition.”
The primary episode, which can go to air on TikTok Reside on December eleventh will function Demi Lovato, who’ll talk about the method of recording her newest album “Not that Deep.”
It’s one other means for TikTok to play an even bigger function in music promotion and dialogue, which can even assist to additional embed the app as the important thing platform for connecting with music tendencies, and the artists they love.
TikTok’s additionally internet hosting an unique live-stream with writer Mel Robbins on how one can strategy 2026 with the most effective mindset.
“Joined by her daughter Sawyer, the 2 invite audiences into an interesting hour-long LIVE dialog that dives into their ‘Let Them’ idea to empower viewers to make the brand new 12 months their finest one but.”
TikTok customers will be capable to submit a TikTok video with a query for Robbins utilizing the hashtag #melliveshow, and Robbins will reply to chose clips in the course of the stream.
Each mark a shift in strategy from TikTok when it comes to unique content material, although the main target stays on TikTok Reside, and getting extra folks to tune into live-stream broadcasts within the app.
Reside-streaming has turn out to be the massive cash maker for TikTok in China, with hundreds of thousands of individuals tuning into buying live-streams on Douyin, the native model of TikTok. That’s the larger image that TikTok’s actually attempting to faucet into, that if it will probably get extra folks watching extra stay content material, it will probably additionally get them to ultimately purchase issues in-stream as nicely, which may drive large alternatives for the app.
As such, count on to see TikTok rolling out extra stay content material activations in 2026, as a part of its broader push to drive in-stream commerce.
TikTok “Within the Combine” airs on TikTok Reside on December eleventh at 6pm PT, whereas the stream will Mel Robbins will likely be broadcast on December thirteenth at 5pm ET.
