TikTok has outlined some new age assurance measures that it’s deploying throughout Europe, as extra EU nations think about increased social media age limits, whereas the platform has additionally supplied particulars of its broader contribution to the EU financial system, so as to showcase its advantages.
First off, on teen restrictions, TikTok says that, quickly, it’ll roll out new measures to make sure that younger teenagers aren’t accessing the app.
As per TikTok:
“Within the coming weeks, we are going to start to roll out enhanced expertise in Europe to additional help how our moderation groups detect and take away accounts that belong to somebody underneath the age of 13. This follows an preliminary pilot in Europe over the past yr, which led to the elimination of hundreds of extra underage accounts.”
So quickly, TikTok could have extra indicators to go on to find out consumer age, and tackle underage utilization violations.
TikTok says that its up to date age detection measures will think about issues like profile info, the movies that customers publish, and different on-platform conduct.
“When our expertise identifies that an account might belong to somebody underneath 13, it will likely be reviewed by a specialist moderator who decides whether or not it needs to be banned. Like in the present day, everybody has the chance to submit an enchantment in the event that they consider an error was made.”
When an error is made, TikTok says that it provides numerous choices, together with facial age estimation (powered by Yoti), bank card authorization and government-approved ID submission.
Together, TikTok’s hoping that these enhanced measures will scale back the demand for increased age restrictions, with the EU Fee nonetheless weighing a possible improve in social media entry, following the lead of Australia and its new teen social media legal guidelines.
I doubt that such measures could have a serious impact, with French officers already contemplating a draft invoice that might stop under-15s from utilizing social media, and discussions across the similar ongoing in Spain, Italy, Greece and Germany.
Australia’s check case shall be key to driving the subsequent stage right here (and Australian teenagers are nonetheless accessing social media at related charges), however I’m unsure that there’s a lot the platforms themselves can do to reiterate their very own standing.
On one other entrance, TikTok has additionally shared some new perception into the platform’s general contribution to the EU financial system, with TikTok claiming to have pushed €31 billion ($US36b) in financial worth throughout the EU in 2025.
“This consists of €7.2bn in financial output in Germany, €5.2bn in France, €3.6bn in Italy, €3 bn in Spain and €920 million in Poland.”
TikTok says that it now has greater than 200 million customers in Europe (a determine it first reported final September), who every come to the platform with a discovery mindset.
“That discovery helps companies of all sizes flip viewers consideration into measurable outcomes, from curiosity via to buy.”
TikTok says that it helped greater than 6.5 million EU companies develop throughout borders, whereas it additionally drove €13bn in financial progress for European SMBs in 2025.
TikTok additionally claims to have supported round 52k inventive sector jobs within the area.
Some attention-grabbing stats, which, once more, TikTok shall be hoping will assist to alleviate regulatory strain, and be sure that EU officers acknowledge the worth that it brings, other than every other considerations.
Will that see the EU Fee ease its deal with TikTok?
Properly, it’s most likely a bit busy contemplating X’s non-consensual nudes of late, however finally, you possibly can guess that the EU crew will re-focus on TikTok’s ills, and preserve the strain on, as all the time.
However at the least they’ll be doing so with a little bit extra context.
