There’s a brand new participant within the meals supply house. Digital commerce firm Olo launched its namesake app this week, which permits clients to place takeout and supply orders from nationwide chains and native eating places. The transfer takes Olo from a behind-the-scenes B2B firm that constructed takeout ordering software program to a consumer-facing platform.
What units Olo aside from Uber Eats and DoorDash is that it doesn’t mark up menu gadgets. Olo claims customers can save 15-30% per merchandise in comparison with related platforms, due to its current relationships with eating places starting from Waffle Home to New Haven, Connecticut, pizza legend Frank Pepe’s.
Most clients don’t notice they’re paying these markups. In line with a research Olo commissioned, folks largely anticipate supply charges when ordering on-line, however solely 27% of American adults are conscious of menu markups.
“Ordering meals must be easy for friends and truthful for the eating places that serve them,” stated Corey Kline, EVP of expertise at Noodles & Firm, in Olo’s press launch.
There’s a brand new participant within the meals supply house. Digital commerce firm Olo launched its namesake app this week, which permits clients to place takeout and supply orders from nationwide chains and native eating places. The transfer takes Olo from a behind-the-scenes B2B firm that constructed takeout ordering software program to a consumer-facing platform.
What units Olo aside from Uber Eats and DoorDash is that it doesn’t mark up menu gadgets. Olo claims customers can save 15-30% per merchandise in comparison with related platforms, due to its current relationships with eating places starting from Waffle Home to New Haven, Connecticut, pizza legend Frank Pepe’s.
Most clients don’t notice they’re paying these markups. In line with a research Olo commissioned, folks largely anticipate supply charges when ordering on-line, however solely 27% of American adults are conscious of menu markups.
“Ordering meals must be easy for friends and truthful for the eating places that serve them,” stated Corey Kline, EVP of expertise at Noodles & Firm, in Olo’s press launch.
