Because the digital advertising and marketing panorama evolves at breakneck pace, one highly effective reality stays: the manufacturers that thrive tomorrow would be the ones that construct linked communities at this time.
This October, DMWF North America — returning to Marriott Marquis, Occasions Sq., NYC on October 13–14, 2025 — will host a well timed and important session as a part of its Social Media, Influencer & Group Advertising and marketing monitor. Titled “Cultivating Related Communities,” the panel guarantees to unpack how prime manufacturers are navigating platform adjustments, authenticity expectations, and rising monetization methods to construct engaged, loyal audiences.
For entrepreneurs in search of to show passive followers into lively model advocates, this panel affords sensible steerage and future-facing inspiration.
→ View the complete DMWF North America agenda
Key Themes: Actual Connections in a Saturated Digital World
With content material saturation rising and social media algorithms shifting unpredictably, manufacturers face a rising problem: methods to reduce by the noise with out compromising authenticity. This panel will look at how advertising and marketing leaders are adapting to:
- Rising calls for for genuine model storytelling
- The rise of creator partnerships and long-term model ambassadors
- A shift from vainness metrics to retention, sentiment, and significant engagement
- Monetizing communities by unique content material, digital occasions, and subscriptions
- Making a cohesive model expertise throughout fragmented platforms
These challenges demand extra than simply inventive content material — they require strategic alignment throughout advertising and marketing, tech, and group groups.
Meet the Audio system: Model Leaders on the Forefront of Group Technique
The panel will characteristic senior leaders from powerhouse manufacturers who’re redefining what group engagement seems to be like in 2025 and past.
Rachel Duffy – Deputy Head of Group Editorial at The Telegraph
Rachel brings a newsroom sensibility to group constructing, shaping conversations that mirror the values and voices of audiences. On the session, she is predicted to share how editorial frameworks — typically reserved for publishers — may be tailored to company advertising and marketing groups to drive engagement rooted in belief, relevance, and authenticity.
Devin Nagy – International Head of Digital, Tequila at Diageo
Devin is prone to supply insights into how creator co-creation and digital storytelling are remodeling Diageo’s strategy to model constructing — particularly inside the vibrant and culturally nuanced tequila class. His perspective will assist entrepreneurs perceive methods to align influencer methods with model values over the long run.
Pleasure Allen-Altimare – Chief Advertising and marketing Officer at Saucony
Pleasure is predicted to debate how Saucony leverages emotional storytelling and inclusive group design to drive significant loyalty. Her strategy places group on the coronary heart of the client journey, utilizing knowledge and suggestions to repeatedly refine engagement methods.
Haley Schluter – Head of Shopper Engagement at LVMH Perfumes & Cosmetics
Haley will possible discover how luxurious manufacturers are integrating subscription-based fashions, digital exclusives, and hybrid digital/in-person experiences to create deep emotional resonance with their audiences. Her discuss is poised to make clear how monetization can grow to be a worth driver — not a barrier — for premium communities.
Jessica Spar – SVP of Digital at Hunter
Jessica is predicted to current methods for delivering cross-channel consistency, serving to manufacturers preserve a unified voice throughout TikTok, Instagram, internet, e mail, and past. Her insights might be particularly related for entrepreneurs working to combine siloed digital experiences.
Advertising and marketing Ways and Instruments You’ll Hear About
Attendees can count on actionable methods for community-driven progress, together with:
- Sentiment-focused analytics: Instruments that assist entrepreneurs perceive and act on group feelings — not simply behaviors.
- AI-powered personalization: The way to tailor content material and affords to group segments with out violating knowledge privateness expectations.
- Creator collaboration platforms: Rising software program that permits environment friendly and clear influencer relationships.
- Built-in CX design: Options for aligning social, CRM, and internet groups round a shared view of the client journey.
A number of DMWF exhibitors will even be showcasing platforms that align with these methods — from viewers intelligence instruments to AI-enhanced marketing campaign administration options.
→ Browse exhibitors
Why DMWF North America Is The place the Dialog Begins
Now in its subsequent evolution, DMWF North America brings collectively main voices in digital transformation, knowledge technique, content material innovation, and buyer expertise. With devoted tracks spanning AI, analytics, social media, martech, eCommerce, and extra, the occasion supplies each macro tendencies and tactical playbooks.
The “Cultivating Related Communities” panel exemplifies DMWF’s dedication to cutting-edge considering, peer studying, and sensible software. Whether or not you attend in-person in NYC or be part of nearly, the insights shared on this session might be immediately related to model, company, and platform entrepreneurs alike.
→ Register now to attend DMWF North America
Be part of the Way forward for Group-Led Advertising and marketing
The best way manufacturers join with customers is altering — quick. Transactional engagement is out. Connection is in. This panel will assist entrepreneurs transfer past ways and into long-term methods that foster loyalty, advocacy, and sustainable progress.
Don’t miss the possibility to listen to immediately from business pioneers as they chart the following chapter of digital group constructing. Register for DMWF North America on October 13-14 at Marriott Marquis, Occasions Sq., NYC – safe your move now.
