Tag: Social Media

Sociable: The age of virtual influencers is coming, bringing new considerations for brands

Advertisers will ramp up spend on creators in 2024, IAB forecasts

The Future Of The ‘Everything App’

Ad-spending market continues to recover, though 2024 presents mixed picture

Instagram Testing 10-Minute Reels For Long-Form Video Content

Brand backlash: Are 2023’s epic marketing fails part of a bigger problem?

Pop-Tarts unveils edible mascot for inaugural bowl game

Mars recycles old ads for M&Ms, Twix to promote net-zero progress

How Walmart’s shoppable rom-com bridges holiday content, commerce

X Introduces New Brand Safety Features For Advertisers