HomeSEO128 Top SEO Tools That Are 100% Free

128 Top SEO Tools That Are 100% Free

Software program makes the Web optimization world go spherical. From analyzing your web site information to performing analysis, efficient Web optimization depends on a sequence of instruments to help people in decision-making.

Paid subscription instruments will be extremely efficient and normally include assist. However in case you don’t have a big month-to-month price range, they could be out of the query.

The excellent news is that there are many free instruments. With a little bit of time and know-how, you possibly can create a free stack of software program that helps you obtain your Web optimization objectives.

Table of Contents

What Are Web optimization Instruments?

Consider Web optimization instruments as your digital magnifying glass and toolkit on your web site. They’re not nearly offering numbers and graphs; they’re about providing insights and methods to boost your web site’s visibility and efficiency.

These instruments are the compass and map for navigating the huge world of SEO, serving to you pinpoint precisely the place you stand and what steps it’s essential to take to enhance and increase visibility in search engine outcomes pages (SERPs).

Every Web optimization device has a singular operate, similar to how a hammer is distinct from a screwdriver in a conventional toolbox. They provide specialised help in numerous elements of Web optimization:

  • Analytics – Perceive your web site visitors and person habits.
  • Key phrase Analysis – Uncover what your viewers is looking for.
  • Hyperlinks – Analyze your backlink profile and construct high quality hyperlinks.
  • Native Web optimization – Optimize your website for native search outcomes.
  • Cellular Web optimization – Guarantee your website is optimized for cell customers.
  • On-page Web optimization – Enhance the content material and construction of your web site pages.
  • Analysis – Dive deep into market traits and competitor methods.
  • Rank Checking – Monitor the place your pages stand in search outcomes.
  • Web site Velocity – Improve the loading pace of your pages.
  • WordPress Web optimization – Optimize your WordPress website particularly for Web optimization.

Web optimization instruments are extremely helpful, however you need to perceive find out how to use them to get probably the most out of them.

There are even just a few toolsets that may show you how to in additional than the areas we simply talked about, supplying you with extra of an all-at-once look at your Web optimization efficiency.

Do You Want Web optimization Instruments?

The brief reply is sure, you want Web optimization instruments.

Think about attempting to construct a desk utilizing solely your fingers.

You wouldn’t get very far, would you? No.

You will want instruments – saws, a measuring tape, a drill, and screwdrivers, to call just a few.

Equally, whilst you can actually create an internet site with primary data and instinct, actually optimizing and understanding its efficiency requires the precise instruments.

With out them, you’re primarily taking part in a guessing recreation.

With out Web optimization instruments, you’re lacking out on:

  • The amount of visitors reaching your website.
  • Alerts on sudden drops in web site visits.
  • Figuring out and fixing HTML errors.
  • Monitoring the amount and high quality of your backlinks.
  • Discovering potential key phrases to drive extra visitors.
  • And far, way more.

So, whereas it’s theoretically doable to handle an internet site with out Web optimization instruments, in case you’re severe about maximizing its potential and reaching your viewers successfully, leveraging these instruments isn’t simply really useful – it’s important.

What Are The Finest Free Web optimization Instruments?

When you’re trying to get began with Web optimization or wish to obtain higher outcomes for the low value of $0, listed here are 110 of the perfect free Web optimization instruments try to be utilizing.

Free Web optimization Analytics Instruments

1. Google Analytics 4

Screenshot by creator, Could 2022

Google Analytics 4 is a useful useful resource that’s nearly indispensable to any digital marketer severe about Web optimization.

It gives loads of helpful information about web sites, such because the variety of website visits, visitors sources, and site demographics.

With the detailed data from Google Analytics, digital entrepreneurs can tweak their content material technique and work out what works and what doesn’t.

Google Analytics 4 is likely one of the greatest free Web optimization instruments that each digital marketer ought to be utilizing.

2. Looker Studio (Previously Knowledge Studio)

Google Looker Studio enables you to merge information from various sources, reminiscent of Google Search Console and Google Analytics, and create sharable visualizations.

When you’re simply getting began with it, this newbie’s information to Knowledge Studio might be useful.

Extra superior customers can learn to use CASE statements for higher Knowledge Studio segments right here.

3. Key phrase Hero

Lacking key phrase information? Go away it to Key phrase Hero, which makes use of superior math and machine studying to fill within the blanks.

This service is free for as much as 2,000 periods per thirty days. Key phrase Hero additionally gives a 14-day free trial of any of its  plans.

4. Mozcast

Mozcast tracks adjustments huge and small to Google’s search algorithm.

With Google making a whole lot of adjustments yearly, retaining abreast of the most recent developments helps you make sure you’re doing the whole lot to have the perfect SERPs.

5. Panguin Device

The Panguin Device, supplied by Barracuda Digital, traces up your search visitors with identified adjustments to the Google search algorithm.

When you see a drop that traces up with an replace, you’ve probably discovered the wrongdoer and might work on fixing it!

6. Google Search Console Enhancer

A Chrome extension that beefs up your Google Search Console (GSC) with further options and insights. Google Search Console Enhancer is like placing a turbocharger in your Console, offering you with extra detailed information to fine-tune your Web optimization method.

7. Higher Regex In Search Console

This nifty Chrome extension amps up your Google Search Console expertise.

When you’re into the nitty-gritty of Web optimization information, this device helps you create extra refined search patterns to dive deeper into your web site’s search question information.

8. Misplaced Impressions Index Verify

This device from TameTheBots helps you uncover potential Web optimization alternatives by figuring out the place you could be dropping visibility in search outcomes.

Free Crawling & Indexing Instruments

9. Redirect Path

Redirect PathScreenshot from Redirect Path, March 2024

The Redirect Path Chrome extension will flag 301, 302, 404, and 500 HTTP Standing Codes.

Moreover, client-side redirects like meta and JavaScript redirects can even be flagged, guaranteeing any redirect difficulty will be uncovered instantly.

HTTP Headers, reminiscent of server sorts and caching headers, in addition to the server IP handle, may also be displayed with the press of a button.

Moreover, all of those particulars will be copied to your clipboard for simple sharing or addition to a technical audit doc.

10. Hyperlink Redirect Hint

Use this Chrome plugin to ensure all of your hyperlink redirects are directing individuals and crawlers to the place you need them to go.

11. Screaming Frog Web optimization Spider

Crawl your web site for Web optimization errors.

Uncover HTTP header errors, JavaScript rendering hiccups, extra HTML, crawl errors, duplicate content material, and extra with Screaming Frog Web optimization Spider.

12. Screaming Frog Log File Analyzer

Add your log information to Screaming Frog’s Log File Analyzer to verify search engine bots, examine which URLs have been crawled, and examine search bot information.

13. SEOlyzer

One other Web optimization log evaluation device that gives information in real-time and web page categorization.

14. Xenu

One of many authentic free Web optimization instruments, Xenu is a crawler that gives primary website audits, seems to be for damaged hyperlinks, and the opposite regular suspects.

15. The place Goes?

Monitor the place redirection URLs and shortened hyperlinks go along with The place Goes?

16. Verify My Hyperlinks

Check My Links sampleScreenshot from Verify My Hyperlinks, Could 2024

Verify My Hyperlinks is a nifty Chrome Extension that crawls via your webpage and identifies the standing code for every hyperlink on the web page – together with damaged hyperlinks.

Every standing code is color-coded with 200 standing codes returning darkish inexperienced, 300 standing codes returning gentle inexperienced, and 400 standing codes returning purple.

As soon as recognized, you possibly can copy all dangerous hyperlinks to your clipboard with one click on.

17. Robots.txt Generator

Create an accurate robots.txt file immediately so serps know find out how to crawl your web site.

Superior customers can customise their information with Robots.txt Generator as effectively.

18. HEADMaster Web optimization

Checks URLs in bulk for standing code, redirect standing, response time, response headers, and HTTP header fields with HEADMaster Web optimization.

Get ends in real-time, type and examine your findings, and export your work to CSV.

19. Hold-Alive Validation Web optimization Device

Verify URLs in bulk – or one after the other – to see if their servers assist persistent connection, which makes your web site load sooner.

Verify what model of HTTP your server is on and whether or not there are any exterior connections in your URL with this device.

20. Hreflang Tag Generator

Generate hreflang tags in order that Google is aware of which language explicit pages in your web site are in.

It will permit Google to go looking these pages in that language.

21. XML Sitemaps

Create a website map of as much as 500 pages totally free with out registration.

Obtain your sitemap as an XML file or get it by way of e mail.

22. SERP Checker

Decide the potential rating issue of a key phrase with Ahrefs’ free SERP Checker device.

You may examine the highest 10 search rating outcomes from any location with out utilizing proxies or location-specific IP addresses.

23. SFAIK Screaming Frog Analyzer

A sturdy visualization of Screaming Frog crawl information utilizing Google Knowledge Studio.

24. SEOWL Google Title Rewrite Checker

This Google Title Rewrite Checker will permit you to examine if Google is rewriting the title of a listing of pages, permitting for deeper Title Tag construction evaluation.

Free Key phrase Analysis Instruments

25. AnswerThePublic

AnswerThePublic for marketingScreenshot from AnswerThePublic, Could 2024

AnswerThePublic is a nifty device that gives content material entrepreneurs with useful information in regards to the questions individuals ask on-line.

When you enter a key phrase, it fetches widespread queries primarily based on that key phrase and generates a cool graphic with the questions and phrases individuals use after they seek for that key phrase.

This information offers content material creators perception into potential prospects’ considerations and needs, and permits them to craft extremely focused content material that addresses these wants.

AnswerThePublic additionally gives key phrase ideas utilizing prepositions reminiscent of “versus,” “like,” and “with.”

It is a wonderful analysis device that may show you how to create higher content material that folks will take pleasure in and be extra prone to share.

26. Key phrase Explorer

This key phrase analysis device will provide you with as much as 1,000 key phrase ideas, a key phrase issue rating, a click-through charge date, and SERP evaluation.

You get three free searches per day.

27. Key phrase Planner

Google’s Key phrase Planner is designed for advert campaigns, however you need to use it for key phrase analysis by seeing how key phrases carry out in adverts.

28. Key phrase Sheeter

Get key phrase quantity, value per click on, and competitors information with this free key phrase device.

29. Key phrases All over the place

Keywords Everywhere sampleScreenshot from Key phrases All over the place, Could 2024

Key phrases All over the place is a must-use key phrase analysis device because of the huge listing of websites that it gives free search quantity, CPC, and competitors information for:

  • Google Search.
  • Google Tendencies.
  • eBay.
  • AnswerThePublic.
  • Google Key phrase Planner.
  • Bing.
  • Etsy.
  • Soovle.
  • Google Search Console.
  • YouTube.
  • Ubersuggest.
  • Majestic.
  • Google Analytics 4.
  • Amazon.
  • Key phrase Sheeter.
  • Moz Open Web site Explorer.

It’s obtainable for Chrome and Firefox.

30. Ahrefs Key phrase Problem

This device enables you to uncover how tough will probably be to rank within the high 10 search outcomes for any key phrase.

Merely enter your time period and select your location, and Ahrefs will provide you with a rating, with 0 being straightforward and 100 being extraordinarily tough.

31. Additionally Requested

Discover out what questions persons are asking about explicit key phrases with the intention to write content material that solutions these questions with Additionally Requested.

Conduct searches by nation and in numerous languages. You may declare three free searches to start out.

32. Google Tendencies

With Google Tendencies, you possibly can see the curiosity in a selected time period from as just lately as an hour to way back to 2004.

Kind by classes, nation, and sort of search. See associated subjects, reputation by area, newest most often searched-for phrases, and examine to different phrases.

33. Glimpse – Google Tendencies Search Extension

This Chrome extension brings Google Tendencies proper to your browser, providing prompt insights into trending subjects.

It’s a goldmine for Web optimization strategists trying to faucet into present pursuits and rising searches.

34.  Key phrase Surfer

This Chrome extension reveals you the search quantity in your Google search outcomes. You too can see the phrase depend and the variety of key phrases for top-ranking pages.

35. CanIRank

CanIRank homepageScreenshot by creator, March 2024

Because the identify implies, CanIRank helps you establish in case you can rank on the primary web page of serps for a selected key phrase.

Not like different instruments that merely present information about how aggressive key phrases are, CanIRank lets you already know the likelihood that you simply’ll rank for a search time period and makes use of AI to provide you ideas on find out how to higher goal key phrases.

CanIRank gives nice aggressive evaluation information and actionable steps to get your website rating greater with higher Web optimization.

36. Seed Key phrases

Provide you with a query or subject you wish to analysis, ship it to your contacts, and have them choose the key phrases they’d seek for to get the data you need with Seed Key phrases.

37. Exploding Matters

Much like Google Tendencies, Exploding Matters will assist uncover subjects which might be about to turn into popularly searched earlier than they turn into popularly searched!

38. Ubersuggest

Ubersuggest exampleScreenshot by Ubersuggest, Could 2024

Ubersuggest is a straightforward key phrase analysis device that scrapes information from Google’s Key phrase Planner for key phrase concepts primarily based on a key phrase you present.

The device additionally returns helpful information for every key phrase, together with the search quantity, CPC, and stage of competitors.

A superb function of Ubersuggest is its means to filter out key phrases you’re not serious about from search outcomes.

The device has just lately added a function the place you possibly can kind in a competitor’s area to get higher key phrase concepts.

39. Keys4Up

Get the associated key phrases, also referred to as semantically linked key phrases, for any search with Keys4Up.

40. Wordtracker Scout

Wordtracker Scout will assist uncover what key phrases individuals seek for after they’re able to make a purchase order.

41. KWFinder

With KWFinder, you possibly can uncover long-tail key phrases – these extra particular, much less often used key phrases that yield greater outcomes due to how particular they’re.

42. Key phrases Individuals Use

Get into the minds of your viewers by discovering the precise phrases and questions they use.

This device helps you align your content material with actual person searches, making your website extra seen and related.

Free Hyperlink Instruments

43. Disavow Device

Use Google’s Disavow Device to free your self from poisonous backlinks.

44. Moz Hyperlink Explorer

See the backlink profile and area authority of any URL with Hyperlink Explorer.

45. Hyperlink Miner

Uncover if a given URL has any damaged hyperlinks and uncover the metrics of these hyperlinks, together with each search and social information with the Hyperlink Miner extension.

46. Backlink Checker

Use this Backlink Checker to find all of the backlink information a couple of explicit URL.

See the variety of referring domains, the variety of backlinks, the area and URL score, and its Ahrefs Rank, a website’s place in Ahrefs’s listing of strongest websites.

47. The Anchor Textual content Suggestion Device By Outreach Labs

Uncover the perfect anchor textual content to make use of for any URL with this Anchor Textual content Suggestion Device.

48. SendPulse

SendPulse permits for the configuration of chains of emails, notifications, and SMS messages primarily based on person actions, variables, or occasions.

49. Scraper

This Chrome extension enables you to scrape information from any URL and export the information right into a spreadsheet.

50. Assist A Reporter (HARO)

Assist A Reporter is a useful resource that connects journalists and specialists who act as sources for tales.

51. Streak

Convert your Gmail inbox into buyer relationship administration (CRM) software program with this free extension.

Native Web optimization

52. Google Enterprise Profile

Join with prospects throughout Google Search and Google Maps utilizing a free Google Enterprise Profile.

53. Whitespark Google Evaluation Hyperlink Generator

Use this device to search out your Google Evaluation itemizing and generate a shortened hyperlink to your web page.

54. Native Search Outcomes Checker

Conduct native searches utilizing Google Search or Google Maps with Brightlocal’s Native Search Outcomes Checker.

55. Moz Native Verify Enterprise Itemizing

Affirm that your organization’s particulars seem appropriately on numerous directories with Moz’s Native Enterprise Checker.

56. Whitespark Native Quotation Finder

Monitor your citations, uncover new alternatives, and get the citations your rivals have with this Native Quotation Finder.

57. Evaluation Handout Generator

Print directions on find out how to go away a Google evaluate by way of desktop or cell system for what you are promoting with Whitespark’s Evaluation Handout Generator.

58. Fakespot Evaluation Checker

This Chrome extension lets you already know if the product you’re about to purchase comes from a good vendor and, if not, gives another.

59. Cellular SERP Take a look at

See your native SERPS on numerous cell gadgets with Cellular SERP Take a look at from Cellular Moxie.

Cellular Web optimization Instruments

60. WebPageTest

webpagetest mobile seo toolScreenshot by creator, March 2024

Get visible insights for Core Net Vitals, together with the first picture chargeable for low LCP scores, scripts chargeable for render-blocking, and .gif examples of cumulative structure shifts from the WebPageTest.

61. Merkle Cellular-First Index Checker

See how your web site stacks up relative to Web optimization greatest practices, relying on whether or not it’s your desktop or cell model, with Cellular-First Index Checker.

62. Google Web page Velocity Insights

Take a look at your web site’s mobile-friendliness with Google’s Web page Velocity Insights device.

63. GTMetrix

See how rapidly your web site masses with GTMetrix.

Uncover what’s retaining it from loading as quick as doable, and see what steps to take to optimize load pace.

64. Cloudflare

A free content material supply community (CDN) is a community of servers that quickens content material loading by utilizing the server closest to the individual doing the loading.

65. Reddico SERP Velocity Take a look at

Reddico’s SERP Velocity Take a look at device lets you examine your web page pace at key phrase stage with the remainder of the pages rating on web page 1.

The very best half? Most nations are supported – merely select your native from the drop-down.

Free Multi-Instruments

66. Semrush Free Account

Semrush for SEJScreenshot from Semrush, March 2024

Semrush is a wonderful key phrase analysis Web optimization device that, amongst different issues, makes it straightforward to search out out what key phrases any web page on the net is rating for.

It gives detailed details about these key phrases, together with their place in SERPs, the URLs to which they drive visitors, and the visitors traits over the previous 12 months.

With this feature-packed device, you possibly can simply discover out what key phrases your rivals are rating for and craft nice content material round these phrases and phrases.

Semrush additionally affords extra options and limitless entry with numerous paid plans.

Whereas they’re not low-cost, you will get began with a 14-day free trial to check the premium options. Or observe the corporate’s information on find out how to use options with a free account.

67. Chrome DevTools

Edit pages in real-time utilizing instruments which might be constructed into Google Chrome DevTools.

Diagnose issues as you encounter them.

68. Advertising and marketing Miner

Get SERP information, rating, device stories, and aggressive evaluation all within the type of handy stories with Advertising and marketing Miner.

69. MozBar

MozBar sampleScreenshot from Mozbar, March 2024

MozBar is a free Web optimization toolbar that works with the Chrome browser. It gives easy accessibility to superior metrics on webpages and SERPs.

With MozBar and a free Moz account, you possibly can simply entry the Web page and Area Authority scores of any web page or website.

The Web page Evaluation function enables you to discover components on any web page (e.g., markup, web page title, common attributes, hyperlink metrics).

Yow will discover key phrases on the web page you’re viewing, spotlight and differentiate hyperlinks, and examine the hyperlink metrics of various websites in SERPs.

If it’s essential to do detailed Web optimization analysis on the go, MozBar is likely one of the greatest choices.

You may unlock much more superior options, reminiscent of Web page Optimization and Key phrase Problem, with a MozPro subscription.

70. Web optimization Minion

Conduct on-page Web optimization evaluation, examine for damaged hyperlinks, get a SERP preview, and extra with this Chrome extension.

71. SEOquake

See Web optimization metrics and conduct an Web optimization audit with this Chrome extension.

72. Sheets For Entrepreneurs

Learn to automate duties in Google Sheets and uncover the perfect automation templates and instruments by way of this curated listing.

73. Sheet Consolidator

Create workbooks utilizing CSV exports with a desk of contents and enabled hyperlinks utilizing this straightforward Excel Sheet Consolidator device.

74. Google Search Console

Google Search Console sampleScreenshot by creator, Could 2022

This listing wouldn’t be full with no point out of Google Search Console.

Other than the truth that the info comes from Google, Google Search Console is wealthy with insights associated to:

  • Key phrase and URL efficiency.
  • Indexation points.
  • Cellular usability.
  • Sitemap standing.
  • And way more!

75. Small Web optimization Instruments

A collection of instruments to make it simpler to create content material, together with a plagiarism checker, article rewriter, grammar examine, phrase counter, spell checker, paraphrasing device, and extra.

76. Web Advertising and marketing Ninjas

From social instruments and schema generator instruments to webmaster instruments and net design instruments, take a look at the free suite of instruments from Web Advertising and marketing Ninjas.

77. Ahref’s Web optimization Toolbar

Get Web optimization metrics and SERP particulars from Ahrefs free Chrome or Firefox extension.

78. Bing Webmaster Instruments

That includes key phrase stories, key phrase analysis, crawling dates, and extra.

Not like Google Analytics, Bing Webmaster Instruments solely focuses on natural search. It’s a must have for anybody who desires to be ranked on Bing.

79. Woorank

WoorankScreenshot by creator, Could 2022

Woorank is a helpful web site analyzer that gives helpful insights that may show you how to enhance your website’s Web optimization.

It generates an Web optimization rating on your website and an actionable “Advertising and marketing Guidelines,” which outlines steps you possibly can take to repair any issues along with your website’s Web optimization.

One other cool function of this free device is the social shareability pane. This part gives social community information such because the variety of likes, shares, feedback, backlinks, and bookmarks throughout widespread social networks.

Woorank additionally has an important cell part the place you’ll find data on how your pages render on cell gadgets and the way rapidly they load.

80. SEObility

Discover a suite of Web optimization instruments that features a website auditor, a SERP tracker, a backlink tracker, and extra with SEObility.

81. Dareboost

This device will give you an audit of your technical Web optimization, content material, and web site’s reputation.

You too can discover out which key phrases you need to add to your pages.

82. Siteliner

Uncover duplicate content material, damaged hyperlinks, and web page authority, and get each an XML sitemap and an in depth report of key website data with Siteliner.

83. InLinks

InLinks is about enhancing your content material’s Web optimization by understanding and optimizing for the context of your subjects, not simply key phrases.

It’s like having an Web optimization coach who helps you make your content material extra related and interesting via inner linking suggestions, AI content material technology, content material temporary automation, and extra.

On-Web page Web optimization

84. Named Entities Indexing Checker

A part of InLinks, this indexing checker device checks how effectively serps perceive the named entities (individuals, locations, issues) in your content material.

Making certain your content material’s context is spot-on for higher Web optimization efficiency is essential.

85. JSON Crack

Whereas extra technical, this on-line JSON device may help Web optimization professionals work with JSON, a typical information format, making it simpler to research and make the most of structured information for Web optimization functions.

86. Counting Characters Google SERP Device

Counting Characters homepageScreenshot by creator, Could 2024

Whereas counting characters has been a long-standing method to evaluating meta description and title tag size, the fact is Google doesn’t depend the meta title and outline within the variety of characters. It makes use of pixels as an alternative.

The Counting Characters device will present each the character depend and the pixel depend to make sure you are creating meta tags that aren’t reduce off by an ellipsis – represented by (…).

87. Pure Language API Demo

Use machine studying to find out the sentiment of textual content with the Pure Language API Demo.

New prospects get $300 in free credit to spend on Pure Language. Use this information to enhance your product or website design.

88. Wealthy Outcomes Take a look at

The Wealthy Outcomes Take a look at will uncover in case your web site can assist wealthy outcomes, which is when your Google outcome consists of non-textual components like photos.

89. Structured Markup Validator

Google’s structured information device now not exists. The Schema Markup Validator is the really useful different.

90. Ryte Structured Knowledge Helper

The Ryte Structured Knowledge Helper will give you a helpful overview, exhibiting you find out how to rapidly and clearly validate your web page’s Schema markup.

91. Google Tag Supervisor

Google Tag Supervisor lets you handle your web site tags with out modifying any code!

92. View Rendered Supply

See how your browser renders a web page with this Chrome extension, together with modifications made by JavaScript.

Variations between uncooked and rendered variations are proven line-by-line.

93. Greater Visibility Google SERP Snippet Optimization Device

Discover out what your SERP snippet will appear like with Greater Visibility’s Google SERP Snippet Optimization Device.

94. Merkle’s Schema Markup Generator

Merkle’s Schema Markup Generator device will assist create JSON-LD markups for articles, breadcrumbs, occasions, FAQ pages, and how-to guides.

95. Animalz Revive

Discover out which of your pages wants an replace or an improve with Animalz Revive.

You may see the visitors on your pages, together with the share of visitors your web page misplaced since its peak.

96. Copyscape Free Comparability Device

Copyscape’s Comparability Device will show you how to examine the share of shared textual content between two completely different pages to weed out plagiarism.

97. Inner Linking Device

An inner linking device that will help you weave an internet of inner hyperlinks in your web site, boosting your Web optimization by making your website extra navigable and interconnected. Consider it as laying down a community of roads inside your web site, guiding guests and serps alike.

Web optimization Analysis Instruments

98. Hunter

Hunter will assist discover all of the vital e mail addresses related to a given area.

99. SimilarWeb

Conduct competitor evaluation with SimilarWeb that reveals you a given area’s visitors, high pages, engagement, advertising channels, and extra.

100. Wappalyzer

Wappalyzer will show you how to decide if a given web site is utilizing a CMS, CRM, ecommerce platform, promoting networks, advertising instruments, or analytics.

101. Wayback Machine

See an internet site all through time, together with pages which might be now not on the net with the Wayback Machine.

Bonus* take a look at the Examine device to visualise how a web page has modified primarily based on particular timestamps.

wayback machine compare datesScreenshot by creator, March 2024

102. Web optimization Explorer

Web optimization Explorer is a free device for key phrase and hyperlink analysis.


It is a cool device for peering into the huge world of Reddit to uncover traits and subjects.

Understanding what’s buzzing on Reddit can information content material creation, serving to you faucet into what your viewers is serious about to tell your key phrase and content material technique.

104. Thruuu Web page Comparability Device

Dive into side-by-side Web optimization comparisons of various net pages with the Thruuu Web page Comparability Device.

You should utilize this that will help you perceive find out how to optimize your individual content material.

Free Rank Checking Instruments

105. Ahref’s SERP Checker

See the domains that place within the high 10 for any given key phrase in 243 nations, and get strong analytics from Ahref’s SERP Checker.


Discover a devoted SERP monitoring device with the appropriately named SERPROBOT.

Arrange computerized alerts, select the frequency with which your SERP is checked, and get visible representations of adjustments.

107. Bulk Google Rank Checker

See your web site’s SERPs for numerous key phrases en mass with the Bulk Google Rank Checker.

Free Web site Velocity Instruments

108. Lighthouse

That is Google’s open-source website pace utility. Lighthouse gives audits of efficiency, accessibility, net apps, Web optimization, and extra.

109. WebpageTest

WebpageTest conducts website pace assessments from completely different areas utilizing completely different browsers.

110. Net Vitals

This GitHub extension measures Core Net Vitals, offering prompt suggestions on loading, interactivity, and structure shift metrics.

Right here is an extra listing of plugins to enhance website pace.

WordPress Web optimization Instruments

WordPress is a sturdy Web optimization-friendly CMS platform with quite a few plugin choices obtainable to enhance Web optimization.

Whereas this put up isn’t a WordPress-specific listing of plugins, it’s price mentioning a handful of key plugins price contemplating.

111. RankMath

A more recent Web optimization suite for WordPress, RankMath has 15 modules and gives Web optimization steering utilizing 30 various kinds of enhancements.

112. Yoast Web optimization

Yoast Web optimization is probably the most put in Web optimization suite for WordPress, with common updates and new instruments.

113. Ahrefs WordPress Web optimization Plugin

The Ahrefs WordPress Web optimization plugin will give you content material audits, backlink checking, and instruments to observe and develop your natural visitors.

Listed here are further lists of Google Analytics plugins and plugins to enhance website pace.

Free AI Web optimization Instruments

Final however not least, we can not ignore AI.

For higher or worse, synthetic intelligence has utterly shaken up the digital world. Whereas it ought to by no means substitute your present Web optimization actions, it may well actually improve them.

Listed here are some free AI Web optimization instruments; we’ll additionally clarify find out how to use them.

114. OpenAI Chat (ChatGPT)

chatgpt seo toolScreenshot by creator, March 2024

Maybe probably the most well-known AI device on the market, ChatGPT is usually a nice assist in your Web optimization efforts.

You may ask for recommendation, generate content material concepts, and even get assist with key phrase analysis. It’s like having an Web optimization buddy you possibly can brainstorm with anytime.

Whereas the Premium ChatGPT, i.e., ChatGPT 4, is paid, ChatGPT 3.5 is freed from cost.

115. AIRPM for ChatGPT

Consider AIPRM as your private assistant to supercharge ChatGPT’s capabilities.

It helps you craft prompts that get straight to the purpose, whether or not you’re on the lookout for key phrase ideas, content material concepts, or Web optimization methods, making your interactions with ChatGPT much more fruitful.

116. Web optimization.AI

This revolutionary device leverages AI to research your content material’s alignment with Web optimization greatest practices and affords ideas for enchancment.

It could actually present insights into key phrase optimization, readability, and different on-page Web optimization elements, serving to you refine your content material to higher match search engine algorithms and person expectations.

You may get 10 content material audits free!

Time to Take Your Web optimization Efforts To New Heights

In as we speak’s digital panorama, standing out isn’t just about having an important web site; it’s about ensuring it’s seen.

With effectively over 100 free Web optimization instruments at your disposal, the ability to raise your on-line presence is actually at your fingertips.

We’ll go away you with some parting ideas that will help you whereas utilizing these free Web optimization instruments:

  • Begin with a objective – Have a transparent goal earlier than diving into the ocean of instruments. Are you trying to enhance visitors, improve person engagement, or enhance your search engine rankings? Figuring out your objective will assist you choose the precise instruments and focus your efforts successfully.
  • Experiment and discover – Don’t hesitate to attempt completely different instruments to see which of them resonate along with your workflow and supply probably the most useful insights. What works for one website may not work for one more, so exploration is vital.
  • Combine Web optimization into your routine – Make Web optimization an everyday a part of your content material creation and web site upkeep routine. It’s not a one-off process however a steady effort that pays dividends over time.
  • Keep up to date – The world of Web optimization is dynamic, with serps continuously updating their algorithms. Hold abreast of the most recent traits and regulate your methods accordingly to take care of and improve your website’s visibility.
  • Use information correctly – Leverage the info and insights from these instruments to make knowledgeable selections. However keep in mind, information is strongest when mixed with creativity and a deep understanding of your viewers.
  • Persistence is vital – Web optimization outcomes don’t occur in a single day. Be affected person, preserve refining your methods, and the outcomes will come.

So, whether or not you’re a seasoned Web optimization strategist or simply beginning, the wealth of free instruments obtainable means there’s no excuse to not optimize your website.

Dive in, discover, and watch as your web site climbs the ranks, attracting extra guests and turning clicks into prospects.

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