Snapchat has revealed a brand new overview of 2025 utilization tendencies, together with a heap of knowledge on Snap utilization, and abstract overviews of the most important shifts that it’s seeing in person exercise.
On the similar time, Snapchat customers also can now entry their very own 2025 “Snapchat Recap” within the app, which gives a spotlight video of your Snapchat utilization all year long.
By way of general tendencies, nonetheless, Snapchat says that voice calls surprisingly gained traction in 2025, with youthful customers turning to voice notes to remain in contact, and add extra character to their interactions.
As you possibly can see in these notes, Snapchatters talked for practically 1.7 billion minutes day-after-day within the app, up 30% year-over-year.
As per Snap:
“And within the U.S. alone, over 5 billion voice notes had been despatched in 2025 — that’s practically 10% greater than final yr! Seems, listening to somebody’s voice continues to be one of the highly effective methods to remain related.”
That’s bizarre, as a result of all the knowledge means that younger individuals don’t need to use the cellphone for voice calls, with so many alternate options for connection. Certainly, manufacturers have been instructed for years that they need to provide alternate options to voice connection, with the intention to maximize their alternatives, however this knowledge appears to recommend that voice connection is perhaps making a comeback.
Or perhaps simply between buddies on Snap.
Snapchat’s knowledge additionally reveals that chat reactions grew by 44% this yr, with the guts icon being the most well-liked chat response.
Snap says that chat reactions have “turn into a common shorthand for love, hype, and affirmation.,” whereas 3 million extra individuals additionally used stickers to speak with buddies this yr.
So, in distinction to an increase in voice connection, Snapchatters are additionally more and more utilizing even much less committal response choices to precise their response.
Snapchat has additionally helped to play a task in strengthening relationships, with 40% of Gen Z Snapchatters decoding Snaps of random moments as a sign that the sender desires to turn into nearer buddies.
So, romance in 2025 is sharing a Snap of you consuming your breakfast, or placing in your socks. That’s real love proper there.
Snapchat additionally says that “broccoli hair” was one of the requested Bitmoji coiffure additions of the yr, whereas the “6/7” sticker was essentially the most used sticker all through 2025.
Sure, 6/7, the meme of no origin (or no significant one) was one of many key connective experiences on Snap this yr. I imply, randomness has at all times been a part of net tradition, so it’s not an enormous shock, nevertheless it’s one other instance of how even essentially the most mundane factor can probably go viral.
I don’t understand how that helps in your strategic planning, nevertheless it’s attention-grabbing.
Snapchat additionally says that group chat utilization rose in 2025, as extra individuals turned to DMs to attach.
These are some attention-grabbing pattern notes, which offer perception into youthful customers, and the position that Snap performs in connecting them.
And Snap continues to be a key platform for key connection, so the information right here is probably going reflective of broader teen engagement.
So, 6/7, or one thing. I don’t know, I’m outdated.
