Snapchat introduced a number of Harry Potter-themed activations within the app as a part of an expanded promotion for the brand new HBO sequence airing later this yr.
HBO is making a giant push on Harry Potter content material in Snapchat because the broadcaster tries to have interaction with youthful audiences for the following iteration of the favored fantasy franchise.
First, Snapchat is rolling out 12 AR Lenses constructed round totally different components of the story. These will present customers with a option to interact with Harry Potter-related ideas and promote the present within the app.
Snapchat can be including themed chat wallpapers and Bitmoji vogue objects, so app customers can gown their digital selves up in wizard robes and costumes.
Snapchat can be internet hosting real-life activations to increase the promotion.
As per Snapchat: “Snapchat is bringing the magic IRL with fan occasions throughout the U.S. and U.Okay., that includes Snap Mirrors that permit followers attempt on wizarding world clothes and accessories impressed by their Hogwarts Home.”
Lastly, Snapchat is providing customized Harry Potter-style app icons as one other option to interact followers even earlier than they open the app.
It’s an fascinating promotional push, significantly contemplating that the brand new Harry Potter sequence doesn’t air on HBO Max till Christmas. This activation is beginning months forward of time with a purpose to construct hype, and it might be the beginning of a gradual seeding course of to construct curiosity and maximize engagement within the present.
Possibly, by getting in now, HBO is hoping to hyperlink into Halloween costume traits as effectively, as kind of an expanded promotion which each reignites the curiosity of older followers and introduces new ones to the content material.
Both manner, Snapchat’s new Harry Potter activations can be found starting Sept. 1 within the app, with extra to roll out over the approaching months.
