Pinterest has revealed its first-ever pattern report that appears at how male customers are partaking within the app, and the subjects which can be resonating with males among the many numerous Pin choices.
Which is an viewers that’s on the rise.
As per Pinterest:
“For the primary time, Pinterest is unveiling a report that dives deep into how males – particularly Gen Z males, who’re becoming a member of the platform in file numbers – are utilizing Pinterest. Male customers now signify greater than one-third of our world viewers. Our knowledge paints an image of a nuanced group of male customers on Pinterest that largely rejects the toxicity you may discover elsewhere on-line – and engages with content material in constructive, genuine ways in which may shock you.”
The report, which relies on Pinterest insights, highlights a number of the key subjects which can be resonating with male Pinners, together with vogue and health tendencies, tech merchandise, residence décor, and extra.
Every pattern features a transient abstract, and a breakdown of the important thing subjects of focus amongst Pinterest customers.
And there are some attention-grabbing pattern notes, which level to sorts of males which can be coming to Pinterest, and the expanded alternatives to pitch your merchandise to this viewers.
I imply, vogue and elegance is just about par for the course for Pinterest, however it’s attention-grabbing to notice the precise tendencies which can be resonating with males within the app, and to think about how that pertains to your individual Pinterest advertising strategy.
As a result of as Pinterest notes, extra males are actually utilizing the app. Feminine customers nonetheless dominate the platform’s viewers, as has at all times been the case. However a 3rd of all Pinners equates to round 190 million month-to-month energetic male customers within the app.
That’s a giant viewers, who’re coming to the platform with excessive purchasing intent.
As such, being attentive to these newest tendencies, and understanding how males are partaking with Pins, may play an essential function in increasing your Pinterest advertising strategy, and reaching an entire new viewers of buy-ready customers.
You’ll be able to try Pinterest’s full males’s pattern report right here.
