Pinterest has printed a brand new advertising information for 2026, which covers off on all the important thing moments and celebrations that you simply want to remember for tie-in alternatives.
And provided that Pinterest is utilized by many individuals for planning, it may very well be price looking, and guaranteeing that you simply’re organising your campaigns forward of time.
As per Pinterest:
“[On Pinterest], each second turns into a chance for personalization and curation. Our world viewers of 600 million month-to-month energetic customers inform us that their No. 1 purpose for coming to Pinterest is to buy. They use Pins and boards to save lots of their favorite finds and curate their inspiration, they usually come again to buy the merchandise that they’ll’t cease excited about.”
You may obtain the complete Pinterest Advertising and marketing Moments Information for 2026 right here, however on this submit, we’ll check out the important thing components.
Pinterest’s 2026 occasions information is break up into three occasion varieties:
- Calendar moments – These moments occur at a set, shared time. They embrace occasions akin to festive events, cultural celebrations and non secular festivals.
- Life moments – These are private milestones, akin to birthdays, anniversaries, weddings, graduations, transferring home, including a brand new member of the family – and even shopping for a brand new automobile.
- Large moments – These main moments solely come round each few years, and convey individuals collectively all world wide.
The information offers overviews of every of those components, and the important thing dates to remember.
Pinterest additionally offers class information and key phrases in its overviews to help in your planning.
These are some helpful notes, which may assist to make sure that you’re masking off on all the very best alternatives within the app.
And once more, Pinners use Pinterest for planning:
“On Pinterest, seasonal searches – from outfit concepts to occasion planning to journey necessities – begin constructing momentum months earlier than the season arrives. These aren’t informal scrolls; they’re early alerts of intent. Folks on Pinterest are greater than 2x as probably as non-Pinterest customers to speculate effort and time into making ready for seasonal moments. By the point most campaigns launch, many choices are already made. The outfit is purchased. The occasion provides are chosen. The journey is booked.”
Some beneficial notes, which may assist you higher align your Pin marketing campaign technique this yr.
You may obtain the complete Pinterest Advertising and marketing Moments Information for 2026 right here.
