Pinterest has shared some new perception into rising search traits, which might assist to information Pin advertising and marketing approaches heading into summer time within the southern hemisphere.
Pinterest has already supplied a spread of insights into rising traits and matters of curiosity in your planning, however this new information seems to be extra particularly at summer-themed exercise, and what persons are looking for as we head into the hotter months.
Pinterest has highlighted 4 areas of curiosity:
First off, we have now meals traits, and as you possibly can see, cocktails and picnic traits are choosing up within the app.
Subsequent, Pinterest highlights style and wonder searches, with “vacation make-up seems to be” getting consideration:
Then there’s house dwelling traits, the place persons are looking for outside engagement choices:
And eventually, Pinterest presents rising journey traits, together with the Australian Open:
As famous, Pinterest has already highlighted a spread of comparable traits in its bigger Summer season traits report, however this up to date itemizing might provide you with extra steerage in your technique, based mostly on the newest rising shifts.
I imply, most of those are pretty apparent, based mostly on generic summer time traits, however there could also be related notes of curiosity in your planning, which might assist to reshape or realign your artistic property.
And it could possibly be value contemplating. As per Pinterest:
“By matching your marketing campaign to the present season, you possibly can drive higher outcomes. Working example: Pinterest campaigns with summer-specific themes outperformed different kinds of campaigns in summer time 2024.”
So there may be clear profit to raised aligning your promotions with the newest traits, which might make these insights extra precious, and actionable in your advertising and marketing strategy.
Both means, some extra meals for thought in your Pin advertising and marketing efforts.
