Pinterest is launching a brand new TV-like sequence on Roku TV, which can characteristic a variety of well-known creators partnering with Pinners to assist deliver their Pinterest boards to life.
As you possibly can see within the preview, the brand new “Carry My Pinterest to Life” sequence will look to show folks’s Pin concepts into real-life experiences and gadgets, which they’ll then incorporate into their life.
As per Pinterest:
“Throughout six episodes, Creators, Drew Michael Scott, Caroline Vazzana, and Tay BeepBoop Nakamoto will work with actual folks to show their Pinterest boards into actual areas and transformations. Every episode follows a deeply private ‘inspiration to realization’ journey, led by creator hosts who deliver the concepts, merchandise, and types to life in an emotionally resonant, shoppable format.”
So, aside from being a showcase of how one can translate your Pinterest ideas into actuality, there’ll even be a purchasing component, which can allow viewers to buy the displayed gadgets and concepts.
It’s the newest in Pinterest’s increasing push into infotainment, as a broader showcase of its worth as a planning and inspiration platform.
Whereas it can additionally present the platform with a variety of latest advert and partnership alternatives.
“The sequence options built-in model companions together with Wayfair, eos, and Michaels, that are woven into the storytelling moderately than conventional advert breaks. Viewers can uncover merchandise in context, save concepts to Pinterest, and store by accomplice experiences, making a full-funnel path from inspiration to motion and buy.”
Pinterest has been working to align with the broader video pattern, by incorporating extra video into the app, whereas it additionally acquired CTV promoting platform tvScientific final month.
The connection between leisure and inspiration makes plenty of sense for the app, and you’ll see how this can be the primary of many lifestyle-like exhibits that hyperlinks into Pinterest utilization.
Both approach, it’s one other alternative for Pinterest to showcase its worth as a discovery platform, and join customers with helpful concepts that they’ll apply of their each day life.
Carry My Pinterest to Life will debut in March on Roku.
