How typically must you be posting on Instagram to maximise attain and resonance?
Based on a brand new research by Buffer, the extra you possibly can put up to IG, the higher, with customers who put up extra incessantly seeing clear engagement and attain advantages.
Buffer analyzed over 2 million posts from 100k Instagram accounts to establish key tendencies in posting and the relation of such to engagement. You possibly can try the complete research report right here, however on this put up, we’ll check out among the key notes.
First off, the information means that posting on Instagram between 3 and 5 occasions per week can greater than double your follower development price, whereas posting 6 to 9 occasions per week, or much more, will improve your development price even additional.
Value noting that posting right here refers to Instagram feed posts (images, Reels and carousels), so IG Tales aren’t included on this evaluation.
And as you possibly can see, the information means that posting extra typically is clearly useful. Which isn’t overly shocking, because it provides you extra alternative to hit along with your posts, however additionally it is a whole lot of work.
However then once more, with new AI instruments and inventive choices, perhaps you now have extra capability to put up extra content material. If that’s a path you’re feeling snug taking place.
Along with gaining extra followers, posting extra typically also can improve your attain:
Although as Buffer notes:
“That’s fairly widespread sense – the extra you put up, the extra alternatives you will have for showing in your followers’ dwelling feeds, the Reels feed, and even the discover web page. [Though the data also shows that] accounts that put up extra are inclined to get extra views on each piece of content material.”
Certainly, Buffer says that accounts that put up 3-5 occasions weekly see round a 12% common attain increase per put up, whereas posting 10x per week will increase that to 24%.
So if you wish to maximize your IG efficiency, you’ll want to put up as a lot as you possibly can, in an effort to align with what its algorithm rewards, proper?
Effectively, Buffer does moreover observe that extra isn’t at all times higher, with content material high quality additionally enjoying a key function in efficiency. So in case you begin posting extra typically, it’s possible you’ll obtain positive aspects like this, however you can additionally threat decreasing your content material high quality, and turning off your viewers consequently.
So relevance and worth are additionally key issues, and also you in all probability ought to begin posting for the sake of it, simply because the information means that IG rewards extra updates.
However the insights right here do counsel that posting extra typically is an effective factor, and that creators and types shouldn’t fear about overwhelming their viewers with too many updates.
You possibly can try Buffer’s full IG efficiency research right here.
