Are you trying to develop your presence on LinkedIn?
The platform’s seeing “document excessive” ranges of engagement, and with 1.2 billion members (and an estimated 480 million lively customers), it could possibly be price exploring your alternatives on how one can attain this skilled viewers, and construct your model status to facilitate potential connections and offers.
And if you’re trying to construct your LinkedIn presence, then this new knowledge from Buffer will assist. Primarily based on evaluation of greater than 2 million LinkedIn posts, from greater than 94,000+ LinkedIn accounts, Buffer’s crew has decided that there’s a easy secret to maximizing your LinkedIn attain: Posting frequency.
Yep, that’s it. Publish extra typically on LinkedIn and also you’re going to get extra attain.
In fact, there’s extra to it than that, as you may’t simply put up random stuff, and ideally your whole updates and engagements within the app are significant and add to your skilled status.
However in pure knowledge phrases, extra posts = extra alternatives, based mostly on algorithmic amplification.
In line with Buffer’s knowledge:
- Posting 2 to five instances per week within the app will enhance your put up impressions by round 1k per replace
- Posting 6 to 10 per week on LinkedIn will enhance your put up impressions 5k per replace
- Posting greater than 11 instances per week will provide you with greater than 16k further impressions per put up
All of those will increase additionally noticed relative boosts in per-post engagement, which might be largely linked to the extra publicity, whereas Buffer additionally notes that LinkedIn has no particular cap on attain based mostly on posting frequency.
“Every further step up in cadence results in stronger per-post efficiency.”
Buffer’s principle on that is that LinkedIn’s algorithm rewards exercise, so the extra typically that you simply put up, the extra the system then seeks to encourage extra exercise.
So the extra you put up, the extra attain you get, and the extra alternatives to attach with professionals within the app.
And once more, with so many conversations now shifting to LinkedIn (lots of which was once on Twitter), there’s extra alternative there than ever, which may make this an especially invaluable knowledge be aware.
It’s fairly simple, and once more, you do wish to strategize a little bit extra than simply posting based mostly on quantity alone. However the numbers present that posting exercise issues lots to LinkedIn’s content-hungry algorithm.
You possibly can learn Buffer’s full LinkedIn examine right here.
