How Do You Monitor What Doesn’t Rank? Measuring Visibility in AI Search.
AI search has/is/will proceed to rewrite the principles of visibility.
As SEOs, you’re used to a world the place rankings rule.
However, ChatGPT, Perplexity, and Google’s AI Mode don’t serve ranked outcomes, they serve solutions. And for those who can’t measure your presence there, you’re flying blind.
That leaves web optimization and advertising leaders with one vital query:
How Do We Show Visibility When Conventional SERP Rankings No Longer Apply?
The onerous reality: You can not basically change conventional rankings with AI visibility metrics. That’s a dropping recreation.
As an alternative, you should reframe your mindset: assume stochastic over deterministic, intent-driven over keyword-driven, and AI-as-customer over AI-as-channel.
On this on-demand webinar, AJ Ghergich, World VP of AI & Consulting Companies at Botify, and Frank Vitovitch, VP Options Consulting at Botif, will unpack the way to compete in AI search, not by chasing fading metrics, however by shedding outdated habits and constructing new measurement frameworks which are truly insightful.
You’ll be taught:
- Why your previously dependable web optimization knowledge doesn’t work for AI search (and what to trace as an alternative).
- A brand new visibility framework that helps your workforce measure significant publicity.
- What you have to be measuring (and the way to begin).
Methods to make use of intent mapping to uncover high-value visibility alternatives.
This session will assist your workforce make assured, data-driven selections even when the info itself is altering.
View the slides beneath or take a look at the total webinar for all the main points.
