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Measuring Content Impact Across The Customer Journey

Not fairly positive easy methods to measure the true worth of your content material initiatives? You’re definitely not alone. 

One of many greatest challenges entrepreneurs face is figuring out which touchpoints alongside the client journey contribute most to conversions – also referred to as attribution modeling. 

So be part of us on April 10, as we unravel the nuances of attribution modeling and present you easy methods to layer first-touch and last-touch attribution inside your measurement technique. 

By adopting a complete strategy, you’ll achieve deeper insights into the effectiveness of your content material efforts and make extra knowledgeable choices about useful resource allocation. 

Invoice Franklin, Director of search engine marketing at DAC Group and Oliver Tani, Senior Director of search engine marketing, DAC Group will stroll you thru easy methods to precisely assess the worth of your content material throughout numerous levels of the client journey.

Key takeaways from this webinar embrace:

  • Recent Measurement Strategies: Uncover modern strategies to gauge the affect of your content material extra successfully. Be taught to transcend conventional metrics and uncover significant insights that drive strategic choices.
  • Insights from First-Contact Attribution: Dive into fascinating insights utilizing first-touch attribution, and be taught the way it differs from the standard last-touch perspective. 
  • Convincingly Showcase Content material Worth: Be taught techniques to influence decision-makers to spend money on extra content material by showcasing its true worth. Plus, equip your self with the instruments wanted to show the affect of your content material initiatives.

Don’t miss this chance to raise your content material technique, achieve contemporary views, and unlock the true potential of your advertising efforts. 

From attracting potential results in nurturing them into loyal prospects, every part of the advertising funnel presents a novel set of challenges and alternatives for progress. 

On this stay session, we’ll equip you with the instruments and information wanted to navigate these challenges efficiently.

Are you prepared to remodel your content material measurement strategy? Safe your spot now!

Plus, you’ll get an opportunity to ask Invoice and Oliver your most burning questions after the presentation. 

And in the event you can’t attend stay, simply join and we’ll ship you a replica of the webinar recording. 


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