LinkedIn’s rolling out a brand new choice to make your articles stand out in-stream, which additionally aligns with its broader push on video content material.
Quickly, all LinkedIn members will be capable to add a video within the header picture slot on a LinkedIn article.
As you’ll be able to see on this instance, posted by social media knowledgeable Lindsey Gamble, the header picture spot on LinkedIn articles now additionally notes which you can “add a canopy picture or video” to accompany your LinkedIn article.
The identical additionally applies to newsletters within the app, and LinkedIn has confirmed to SMT that the choice is presently within the means of being rolled out to all customers.
LinkedIn says that the brand new cowl movies will probably be playable in the primary feed, to assist have interaction potential readers, whereas video thumbnails may even be displayed in emails despatched to subscribers.
LinkedIn recommends that creators put up horizontal movies within the header show, in alignment with the article format, in 16:9 side ratio. LinkedIn additionally says that your cowl movies must be brief and fascinating, ideally round 30 seconds, or much less, in size.
It may very well be a great way to drive extra curiosity in your LinkedIn content material, and improve in-app engagement.
As a result of video is blowing up on LinkedIn proper now.
LinkedIn says that movies are 20x extra prone to be shared within the app, whereas general video viewership on the platform is up 36% year-over-year. Video content material additionally generates 1.4x extra engagement than different put up sorts.
Mix this with native articles, which LinkedIn is extra prone to promote to an expanded viewers, and the information means that this may very well be a beneficial possibility, which might get extra folks studying your LinkedIn updates, and drawing them to subscribe to your in-app updates.
Which additionally applies to firm pages. LinkedIn added the choice for firm pages to put up long-form articles to the app again in 2021, which is able to now get entry to this new video header possibility.
Firm pages may also create newsletters as nicely, and movies on every gives you extra methods to make your content material stand out, and seize consideration in-stream.
It’s one other consideration both method, which might improve you LinkedIn technique.
LinkedIn says that cowl movies are being rolled out globally over the following few weeks.
