HomeSocial Media MarketingInstagram Launches Live Test of New ‘Flipside’ Alternative Engagement Space

Instagram Launches Live Test of New ‘Flipside’ Alternative Engagement Space

After experimenting with it over the previous few months, Instagram has now rolled out its new “Flipside” various profile choice to a small subset of customers.

As you possibly can see in these screenshots, shared by social media professional Matt Navarra, Instagram’s “Flipside” possibility supplies an alternate profile house which is simply accessible to you and your chosen connections.

When you’ve created a Flipside, you possibly can then choose it as your publish viewers, that means your publish will solely go to that house. You may then go to and consider your Flipside instead profile gallery, the place you may as well add a brand new profile identify and movie, for those who select.

Instagram Flipside

It’s one other means for IG to lean into extra non-public sharing, which has been a key development of notice in social apps of late. Fewer folks are actually posting to their public feeds, with extra preferring to keep up smaller, nearer knit engagement communities, which Instagram, particularly, has famous as a major shift.

Certainly, again in 2022, Instagram chief Adam Mosseri mentioned that IG customers had been posting much more to tales, and sending much more DMs, than they had been posting to their fundamental feed. Because of this, Instagram has since added inbox Notes to encourage non-public interactions, collaborative collections of IG posts that may be shared with particular customers, and DM Channels, the place you possibly can comply with excessive profile customers.

Flipside is one other iteration of the identical, which additionally expands on Instagram’s previous experiments to allow multi-profile administration, so you possibly can have totally different personas within the app.  

Will it’s a winner? It’s exhausting to say, however I assume that it’s aimed toward youthful customers, which Instagram actually desires to maintain a maintain of, as they migrate to TikTok and Snapchat as a substitute. Notes has confirmed widespread with teenagers, and possibly, Flipside will as properly, offering one other means for IG to facilitate extra engagement, consistent with tendencies.

We’ll have to attend and see, because it’s not accessible to all customers, in all areas, simply but.

We’ll hold you up to date on any progress.


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