HomeSocial Media MarketingInstagram Launches Live Test of New Flipside Alternative Engagement Space

Instagram Launches Live Test of New Flipside Alternative Engagement Space

After experimenting with it over the previous few months, Instagram has now rolled out its new “Flipside” various profile choice to a small subset of customers.

As you possibly can see in these screenshots, shared by social media skilled Matt Navarra, Instagram’s “Flipside” choice supplies an alternate profile house which is just accessible to you and your chosen connections.

When you’ve created a Flipside, you possibly can then choose it as your publish viewers, which means your publish will solely go to that house. You may then go to and look at your Flipside in its place profile gallery, the place you can even add a brand new profile identify and movie, in case you select.

Instagram Flipside

It’s one other approach for IG to lean into extra personal sharing, which has been a key development of word in social apps of late. Fewer individuals at the moment are posting to their public feeds, with extra preferring to keep up smaller, nearer knit engagement communities, which Instagram, specifically, has famous as a major shift.

Certainly, again in 2022, Instagram chief Adam Mosseri mentioned that IG customers have been posting much more to tales, and sending much more DMs, than they have been posting to their essential feed. Because of this, Instagram has since added inbox Notes to encourage personal interactions, collaborative collections of IG posts that may be shared with particular customers, and DM Channels, the place you possibly can observe excessive profile customers.

Flipside is one other iteration of the identical, which additionally expands on Instagram’s previous experiments to allow multi-profile administration, so you possibly can have completely different personas within the app.  

Will or not it’s a winner? It’s onerous to say, however I assume that it’s geared toward youthful customers, which Instagram actually needs to maintain a maintain of, as they migrate to TikTok and Snapchat as an alternative. Notes has confirmed widespread with teenagers, and perhaps, Flipside will as properly, offering one other means for IG to facilitate extra engagement, according to developments.

We’ll have to attend and see, because it’s not accessible to all customers, in all areas, simply but.

We’ll maintain you up to date on any progress.


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