Meta launched its newest EU DSA reporting numbers, which confirmed that Instagram grew at a a lot quicker charge than Fb within the first half of 2026, when it comes to energetic customers.
Below the EU Digital Providers Act, all massive on-line platforms are required to share biannual studies on consumer counts, in addition to content material moderation efforts.
Meta’s newest studies confirmed that within the first half of 2026, Instagram had 297 million energetic customers within the EU, versus Fb’s 264 million actives.
As the information exhibits, Fb utilization within the EU has been comparatively flat for a while, and even declined in some earlier reporting durations. Instagram, nonetheless, has continued to steadily rise, and is on monitor to surpass 300 million customers within the area someday subsequent yr.
The info means that for manufacturers that need to maximize attain and resonance within the EU, Instagram is extra fashionable, and continues to achieve reputation, although each platforms have important attain within the area.
Nonetheless, Fb has misplaced a few of its relevance within the EU, which might be indicative of a broader utilization shift.
Threads, in the meantime, now has 41 million customers within the EU, a small a part of its greater than 500 million whole month-to-month actives.
By way of moderation workers, Meta has reported a discount in EU moderation workers, from about 7,700 EU moderators in March to about 5,900 moderation workers as of this report.
That might be a part of the corporate’s broader push to include extra synthetic intelligence-powered help instruments. Meta beforehand outlined plans to change human moderation workers with AI-powered techniques.
Meta additionally reported an nearly 38% rise in studies of terror-related content material on Instagram versus the second half of 2025, whereas it additionally reported about 22% extra studies of kid sexual exploitation content material in the identical interval.
On Fb, Meta reported double-digit reductions from H2 2025 and H1 2026 in studies of hate speech (down about 19%), spam (down about 27%), bullying and harassment (down about 30%) and baby exploitation materials (down about 17%). Nonetheless, these declines may be additional indicators of the platform’s total utilization drops within the area.
The general disclosure information confirms that Fb has misplaced footing when it comes to how a lot time customers spend on the platform, with different platforms together with Instagram and TikTok now superseding it.
These numbers are price noting when it comes to wider developments, and it’s price contemplating how this is applicable to bigger digital advertising approaches.
