Instagram has added a brand new characteristic that may allow Reels creators to successfully construct their very own collection, by way of varied Reels clips, by linking Reels to at least one one other in-stream.
As you possibly can see on this instance, by utilizing the brand new “Hyperlink a reel” possibility throughout the composer, you possibly can join up a number of Reels into an ongoing set. You may also join older Reels by tapping the overflow menu and deciding on the identical.
So now, you probably have a number of clips on the identical subject, and also you need to lead your viewers via the sequence, you possibly can join them up throughout the app, which is able to add a “Watch Half 2” (or no matter quantity within the sequence) to the underside of the clip.
Instagram says that it will allow expanded storytelling in short-format, whereas additionally giving creators one other means to prepare their content material, and information customers via associated clips.
Which, it’s additionally value noting, you possibly can already do on TikTok. TikTok gives simplified linking, in addition to its “Collection” possibility that allows creators to construct a group of linked movies.
So like loads of Instagram options, it’s not solely new, however it’s new to IG, and it’ll present extra purposeful connection between associated clips.
Instagram says that this has been a much-requested characteristic, and it may very well be an enormous assist in driving ongoing engagement and viewership, and showcasing extra of your clips.
In fact, you need to be certain that your linked clips truly do relate to one another, in any other case you possibly can find yourself annoying your viewers by linking to unrelated content material. But it surely’s an excellent possibility, which may very well be a priceless addition to your Reels technique.
Instagram says that Reels linking is being rolled out to all customers from at this time.
