OpenAI launched the long-awaited Companies in ChatGPT characteristic in beta on November 10, 2026. You’ll be able to submit your web site’s enterprise data by means of Enterprise Hub to say or create a profile and supply particulars about your organization.
I’m enthusiastic about this, and I’m certain different digital entrepreneurs, not simply SEOs, are too and after submitting Search Engine Journal to ChatGPT, I made a decision to share my firsthand expertise with SEJ’s readers.
When you select the physical-location choice to create a brand new enterprise, you may even see a waitlist. That occurred in my check. The web site choice let me proceed with Search Engine Journal.
Current native listings have a unique course of. OpenAI’s setup information says shops and eating places can at present declare an current U.S. itemizing.
For these listings, choose Enterprise telephone whether it is provided, then select SMS or an automatic name to obtain a code. Be sure the listed telephone quantity is reachable. When you select a name, do it throughout enterprise hours when somebody can reply and an auto-responder gained’t forestall the verification name from reaching you.
In contrast to Google Enterprise Profile, ChatGPT Enterprise Hub accepts eligible online-only companies. Google lists “Manufacturers, organizations, artists, and different online-only companies” below “Ineligible companies” in its eligibility tips. For SEJ, this meant I might submit the publication as a web site enterprise.
Whether or not submitting a profile brings extra visibility is one other query. OpenAI says claiming a enterprise doesn’t assure larger placement. Its enterprise overview explains that ChatGPT nonetheless makes its personal suggestions and comparisons.
On this information, we are going to stroll by means of the submission course of step-by-step and take a look at how one can learn the insights in Enterprise Hub.
What to Put together Earlier than You Begin
Earlier than you begin, be sure you have entry to your area’s DNS settings and your enterprise information. I needed to confirm the web site area and my id, then present the enterprise particulars.
Here’s what you’ll want:
- Private identification: A government-issued ID for the private id verify.
- Enterprise web site: Your enterprise’s area.
- DNS entry: Entry so as to add a TXT document, or assist from the one who manages your area.
- Public enterprise identify: The identify prospects acknowledge.
- Authorized enterprise identify: The group’s identify on its official paperwork.
- DBA or buying and selling identify: The identify the enterprise operates below, if it differs from the authorized identify.
- Enterprise kind: Whether or not the enterprise is a sole proprietorship or an entity, as recorded in its enterprise paperwork.
- Enterprise addresses: The bodily tackle and the authorized registered tackle if totally different. The shape proven under excludes P.O. containers.
- Registration or tax identifier: The identifier requested in your nation and enterprise kind.
- Contact data: A enterprise electronic mail tackle and telephone quantity. These had been non-obligatory after I submitted SEJ.
For SEJ, I entered Search Engine Journal because the enterprise identify and used its DBA particulars. DBA stands for “doing enterprise as.” I chosen Entity because the enterprise kind.
One discipline induced some confusion. It requested for a registration quantity, however the 12-1234567 placeholder appeared like a U.S. Employer Identification Quantity, or EIN. A state registration quantity is totally different, so verify which identifier the shape requests in your nation earlier than getting into it.
Step-by-Step Information to Submitting Your Web site to ChatGPT
1. Discover Your Enterprise or Begin a New Profile
Register to ChatGPT, open Enterprise Hub, and seek for your enterprise identify. Choose the matching enterprise if it seems. If there isn’t a match, search for the choice to create a brand new profile.
2. Select How Clients Work together With Your Enterprise
In a separate physical-location check, creating a brand new enterprise profile led to a waitlist. ChatGPT stated it could ship an electronic mail after I might proceed.
For SEJ, I chosen Via a web site as a result of readers entry the publication on-line. This took me to area verification.
3. Confirm Your Web site Area With a DNS TXT Report
ChatGPT requested me to confirm SEJ’s area by including a TXT document to its DNS settings.
Copy ChatGPT’s TXT document kind, identify, and worth into your area’s DNS settings. After the replace takes impact, return to ChatGPT to confirm the area. See OpenAI’s verification directions.
This confirmed management of the area. I nonetheless needed to confirm my id and submit the enterprise particulars later within the course of.
4. Choose a Enterprise Class and Add Your Description
As soon as I verified the area, ChatGPT requested me to decide on a class from a predefined record and add an non-obligatory description.
I chosen Journal writer for SEJ. ChatGPT additionally steered On-line media firm and Information service.
The outline discipline stated ChatGPT might share these particulars in related conversations. For a writer, it is a place to clarify the subjects it covers and who it writes for.
I’d count on ChatGPT to make use of this context when matching your providers with related questions. Write the outline with search engine optimisation and GEO in thoughts, utilizing the language your prospects use to explain what they want.
5. Add Contact Particulars and Reply the Coverage Questions
Subsequent, I might add a enterprise electronic mail tackle and telephone quantity. Each fields had been non-obligatory.
ChatGPT then requested about supply and returns. These questions felt misplaced for SEJ, particularly after I had chosen a publishing class.
The supply decisions lined no supply, paid supply, and free supply. The next display requested whether or not returns had been unavailable, accepted with charges, or free.
These decisions seem within the profile preview. Verify how they describe your enterprise earlier than persevering with, particularly if the questions don’t match what you do.
6. Evaluate the Saved Enterprise Draft
ChatGPT then saved SEJ’s profile as a draft and directed me to the enterprise overview to proceed verification or verify its standing.
The identical display additionally provided $500 in promoting credit score and an improve to a ChatGPT Marketing strategy. The credit score has eligibility and redemption phrases, so verify these earlier than planning to make use of it.
You’ll be able to handle an authorised profile with out operating advertisements or publishing a Enterprise Agent, in line with OpenAI’s setup FAQ.
7. Confirm Your Identification and Submit the Enterprise Particulars
As director of expertise at Search Engine Journal, I submitted SEJ’s data.
OpenAI’s eligibility requirement permits both the proprietor or a licensed consultant to handle a enterprise profile.
I accomplished the private id verify first, then entered SEJ’s enterprise data.
What Info Does ChatGPT Ask For Throughout Enterprise Verification?
- Private id: Persona presents a QR code or safe hyperlink to proceed on a telephone. You want digicam entry, however no app obtain.
- Enterprise identify and DBA: Enter the enterprise identify and its doing enterprise as identify, if relevant.
- Nation and enterprise kind: Choose the nation and whether or not the enterprise is a sole proprietorship or an entity.
- Tax ID: This discipline was non-obligatory within the Armenia instance proven under. Observe the necessities displayed for your enterprise’s nation.
- Web site: Present your enterprise’s web site tackle.
- Bodily tackle: Use a bodily tackle. This kind doesn’t settle for P.O. containers.
- Authorized registered tackle: Enter it individually if it differs from the bodily tackle.
Evaluate these particulars earlier than submitting, as a result of approval robotically publishes new profiles created by means of Persona. Authorized Persona verification additionally provides the blue badge, in line with OpenAI’s Persona steering.
8. Verify the Verification Standing
For SEJ, verification was virtually immediate. I captured the evaluation display under earlier than approval.
In case your verification is pending, return to the enterprise overview to verify its standing.
What Enterprise Hub Insights Look Like
To see how typically ChatGPT references your enterprise, Enterprise Hub offers mentions and web site clicks. OpenAI’s launch announcement says these insights use aggregated information with reporting thresholds. Companies don’t obtain folks’s non-public conversations.
A point out has a particular which means right here. For a web-based enterprise, ChatGPT should reference its web site. Mentioning the model identify alone doesn’t depend, in line with OpenAI’s insights definition.
SEJ’s mentions chart under spans October 14 to November 10, 2026. The view exhibits 353,356 mentions and a couple of,663 web site clicks, with information by means of November 10 in UTC. Every day mentions elevated by roughly 90% between the primary and final day, primarily based on the chart.
These figures turn into extra helpful alongside your web site analytics. Evaluate the identical date vary to see whether or not modifications in mentions got here with modifications in site visitors or conversions.
Methods to Add Enterprise Admins
Enterprise Hub additionally enables you to give teammates entry to handle the profile. From the enterprise overview, choose Invite within the upper-right nook. The Invite enterprise admins dialog enables you to add their electronic mail tackle.
OpenAI’s entry steering says the admin who claimed the enterprise can invite teammates and grant an company entry. Every individual ought to use their very own ChatGPT account. If the profile was claimed by means of a ChatGPT workspace, invitees might have to be members of that workspace.
That is much like Google Enterprise Profile’s proprietor and supervisor entry. Each let a number of folks assist preserve a enterprise profile utilizing their very own accounts. The one that submits the enterprise doesn’t need to deal with each replace.
Does Claiming Your Enterprise Assist With search engine optimisation or GEO?
Enterprise Hub provides you management over the knowledge you submit about your organization. Whether or not that results in extra suggestions is one thing we nonetheless have to measure.
For a model with inconsistent profiles, I’d begin by submitting the present firm identify and outline in Enterprise Hub. I’d additionally verify its identify, tackle, and telephone quantity (known as NAP) throughout its web site, enterprise listings, and social profiles. Preserve them correct and constant for a similar enterprise or location.
Our information identifies native citations as a rating issue for Google’s native search outcomes. That consistency nonetheless issues for AI methods, which can use a number of sources to explain the identical enterprise. Updating Enterprise Hub is one a part of that work. I’d additionally appropriate outdated particulars wherever they seem.
If a rebrand has left each the outdated and new names in circulation, clarify that relationship in your web site and within the enterprise description the place related. Preserve the authorized identify within the verification fields that request it.
That is why I’d deal with Enterprise Hub as one supply of enterprise data, moderately than assume it overrides every little thing else ChatGPT finds. OpenAI’s profile coverage says profiles can embody data from different sources.
Can You Handle A number of Manufacturers or Places Collectively?
If your organization owns a number of manufacturers, every must be managed individually. Enterprise Hub doesn’t but supply a central strategy to handle a mother or father firm’s manufacturers and places. Claiming the primary model doesn’t prolong that declare to its places, in line with OpenAI’s steering on managing manufacturers and places.
For manufacturers going by means of a managed declare course of, entry to particular person location profiles is restricted by default. Ask your OpenAI account contact which claiming course of to observe for these places.
Conclusion
Enterprise Hub remains to be new, and there may be extra to discover past submitting a profile. When you promote merchandise, the following step could possibly be including a feed with pricing and particulars utilizing OpenAI’s file-upload information. Agent builder is one other characteristic to discover because it progressively rolls out to extra areas. I count on these options to enhance over time and OpenAI to ultimately launch a Search Console-style device for ChatGPT.
Correct enterprise data and web sites that AI methods can entry matter, and Enterprise Hub now helps us perceive how AI platforms describe our manufacturers and ship us site visitors.
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Featured picture: Samuel Boivin/Shutterstock.
