Video is flourishing on LinkedIn. Video watch time rose 36% year-over-year in 2024, with short-form video creation rising at twice the speed of different submit codecs, whereas video posts are shared 20x greater than some other content material kind within the app.
Should you’re not using video inside your LinkedIn advertising and marketing method, you then’re not maximizing your alternatives, and with so many video creation choices now obtainable, together with generative AI video (this isn’t an endorsement of AI video, only a notice), it ought to, as a minimum, be in your radar if you happen to’re critically trying to enhance your LinkedIn standing.
And the following tips may additionally assist.
LinkedIn not too long ago shared an outline key video creation ideas, primarily based on platform engagement tendencies, which may assist to information your video content material method.
Some priceless notes, value maintaining useful in your course of.
