One other facet of Meta’s latest shift to re-categorize all movies posted to the app (besides live-streams) as Reels is that this may even change how Meta counts views for non-Reels clips.
Up until the announcement, Meta counted Fb video views (non-Reels) at 3 seconds of view time, that means that the video wanted to be on-screen and enjoying for 3-seconds, a minimum of, to register as a view. However now, Meta’s bringing this into line with Reels measurement, with video views to be counted principally as quickly because the video begins enjoying.
Which, as Mondo Metrics chief Nick Cicero factors out, signifies that, now, each main social platform counts a video view after a second.
Effectively besides LinkedIn (2 seconds), whereas common YouTube video views (all the things however Shorts) are nonetheless counted at 30 seconds. 30 seconds appears like a extra viable measure of consideration and engagement, and it additionally price noting that almost all platforms do additionally present 2-second and 3-second view counts inside their advert metrics, in addition to completion charges to supply extra context. However it is necessary for social media managers to grasp what that view rely knowledge really means, and represents, in actual world phrases.
To maintain you on top of things, Nick Cicero has printed this up to date overview of how every platform measures a view for fast reference.
You may get extra data on every at:
Or the crew from Mondo Metrics can present extra in-depth perception.
As a result of as Cicero notes:
“Views are low-cost. Consideration is dear.”
Price paying attention to what you’re really measuring on this respect.
