Travelport’s content material round its world report try to go to the Seven Wonders of the World in seven days through public transport notched up 5.7 million YouTube views.
Travellers is likely to be able to get again on the street after years of disruption, however the complexity of reserving remained a significant ache level.
Travelport believed it might make retailing simpler for journey brokers with its new platform Travelport+. To show it, the enterprise invited adventurer Jamie McDonald – aka Adventureman – to set a brand new world report by visiting the Seven Wonders of the World in seven days on public transport.
Creating an array of content material was key. Whereas model messages targeted on the report try, content material a layer deeper confirmed completely different segments how Travelport+ was powering the journey.
The model launched into a media tour of the UK and US, with information of the problem showing on bulletins in China, Italy and the UK. The group partnered with Buzzfeed and HuffPost on a travel-themed quiz and editorial characteristic, whereas paid media on YouTube, LinkedIn and programmatic channels featured marketing campaign pictures.
Communications about Travelport+’s capabilities had been served through electronic mail, commerce publications, webinars and VIP occasions. Travelport additionally created a collection of ‘7 Wonders’ branded improve messages focused at prospects utilizing the older model of the platform.
Bespoke materials was shared through companions Emirates, Cathay Pacific, Travelbag Hilton and Guinness World Information. The day following the marketing campaign launch, Travelport hosted a non-public screening of the ‘7 Wonders Problem’ Prolonged Lower at a London cinema.
Over 6,000 prospects and prospects attended Travelport’s screening occasions, with media protection reaching an estimated 2.76 billion worldwide. The marketing campaign hero video notched up over 1.5 million YouTube views, with general views of the video collection exceeding 5.7 million, serving to Travelport scoop the 2024 Advertising Week Award for Content material.
