Google’s John Mueller re-posted the outcomes of an experiment that examined if ecommerce websites had been accessible by AI Brokers, commenting that it might be helpful to examine in case your ecommerce website works for AI brokers which are procuring on behalf of precise clients.
AI Agent Experiment On Ecommerce Websites
Malte Polzin posted commentary on LinkedIn on an experiment he did to check if the highest 50 Swiss ecommerce websites had been open for enterprise for customers who’re procuring on-line with ChatGPT brokers.
They reported that a lot of the ecommerce shops had been accessible to ChatGPT’s AI agent however he additionally discovered some shops weren’t for just a few causes.
Causes Why ChatGPT’s AI Agent Couldn’t Store
- CAPTCHA prevented ChatGPT’s AI agent from procuring
- Blocked by Cloudflare’s Turnstile instrument that’s a CAPTCHA various.
- Retailer blocked entry with a upkeep web page
- Bot protection blocked entry
Google’s John Mueller Affords Recommendation
Google’s John Mueller really useful checking in case your ecommerce retailer is open for enterprise to customers who use AI brokers. It might develop into extra commonplace that customers make use of agentic seek for on-line procuring.
He wrote:
“Professional tip: examine your ecommerce website to see if it really works for customers utilizing the frequent brokers. (Or, should you’d desire they go elsewhere as a result of you could have an excessive amount of enterprise, perhaps don’t.)
Bot-detection typically triggers on customers with brokers, and it may be annoying for them to get via. (Insert philosophical dialogue on whether or not brokers are extra like bots or extra like customers, and whether or not it makes extra sense to distinguish by actions somewhat than user-agent.)”
Ought to SEOs Add Agentic AI Testing To Website Audits?
SEOs need to think about including Agentic AI accessibility to their website audits for ecommerce websites. There could also be different use circumstances the place an AI agent might have entry to filling out types, for instance on a neighborhood companies web site.
