Previsible stated Google stays the principle floor for AI-influenced model discovery, whilst ChatGPT dominates measurable referrals from standalone AI assistants.
The AI discovery company launched the third version of its AI Visitors Research, which tracks generative engine optimisation and trendy search traits. The report covers information from November 2024 to Could 2026 and analyses 6.77 million LLM-driven periods throughout 166 web sites.
Previsible stated the research is predicated on 166 Google Analytics 4 properties and measures referral site visitors from standalone LLM platforms. The corporate excluded Google AI Overviews from the standalone LLM dataset, saying Google’s AI search options function beneath a special measurement mannequin and don’t produce trackable referral periods in the identical means.
Google leads AI discovery
The research discovered that AI discovery inside Google, together with AI Overviews and AI Mode, represents a bigger quantity of AI-influenced site visitors than standalone LLM platforms mixed.
The web sites included within the research span SaaS, e-commerce, finance, authorized, well being, insurance coverage, training, publishing, and ticketing. The report recognized Google’s AI Overviews and AI Mode as the principle surfaces entrepreneurs ought to concentrate on within the second half of 2026.
The research individually measured referral site visitors from standalone AI assistants. ChatGPT accounted for many measurable LLM referral site visitors in that channel.
The report additionally discovered that whole month-to-month standalone LLM-referred periods grew 9.9 occasions between November 2024 and Could 2026. Month-to-month periods fell in November 2025 earlier than recovering in December.
Month-to-month LLM-driven periods reached 644,478 in Could 2026, up from 65,249 in November 2024.
Month-to-month standalone LLM-referred periods fell 50% in November 2025, with the decline pushed primarily by ChatGPT referrals. ChatGPT referrals dropped from 448,412 in October 2025 to 213,345 in November 2025, earlier than recovering to 442,609 in December 2025.
The report didn’t attribute the November decline to a single confirmed trigger.
ChatGPT dominates standalone referrals
Amongst standalone assistants, ChatGPT remained the most important supply of trackable referral site visitors. The research discovered that ChatGPT accounted for 92.4% of standalone AI referral site visitors throughout the web sites analysed.
ChatGPT’s share elevated from about 84% in Previsible’s December 2025 overview to 92.4% within the newest research. On the time, Perplexity held 8.9%, Gemini 4.5%, Copilot 2.1%, and Claude 0.6%.
ChatGPT’s standalone referral site visitors rose from 47,606 periods in November 2024 to 610,910 in Could 2026. That represented a 12.8 occasions improve over the 19-month interval.
Different AI assistants additionally recorded referral site visitors progress in the course of the research interval. Gemini grew 3.2 occasions and have become the second most seen mannequin behind ChatGPT. Claude grew 64 occasions over the tracked interval and moved forward of Perplexity in March 2026.
Gemini’s trackable referral site visitors rose from 5,598 periods in November 2024 to 18,119 in Could 2026.
Claude’s referral site visitors rose from 133 periods in November 2024 to eight,528 in Could 2026. The report stated Claude overtook Perplexity in month-to-month referral periods in March 2026 and remained forward by Could.
Claude referrals have been extra widespread amongst builders, technical consumers, {and professional} providers audiences, based on the research. The report additionally discovered variations in AI referral patterns throughout industries.
The research additionally pointed to declines from some standalone AI referral sources. Perplexity peaked at 17,507 month-to-month periods in March 2025 earlier than falling to six,788 in Could 2026. Copilot dropped from 8,651 periods in August 2025 to 339 in Could 2026.
AI site visitors varies by trade
AI referral site visitors to e-commerce content material rose 37 occasions, based on the research. Product pages turned the principle touchdown floor for e-commerce LLM site visitors.
Insurance coverage additionally recorded progress in AI site visitors penetration, rising 18.9 occasions to 1.51% of whole periods. Training grew 5.4 occasions, whereas finance elevated from 0.56% to 1.19%. SMB web sites rose from 0.4% to 1.71%.
Well being was the one vertical within the dataset the place AI site visitors penetration declined, falling from 0.23% to 0.17%. The report confirmed that LLM site visitors remained a small share of whole periods throughout the dataset, however focus assorted by trade and web page sort.
The report discovered that AI-referred site visitors doesn’t land on the identical sorts of pages throughout industries. In SaaS, inner search pages accounted for 34.6% of LLM referrals, whereas information pages accounted for 54% of writer referrals. In training, course pages accounted for 52% of LLM referrals.
In publishing, information pages accounted for 54% of LLM referrals within the class. The research discovered that LLM penetration remained low at 0.08% in opposition to greater than 120 million natural periods.
In e-commerce, product pages have been the principle touchdown floor for LLM site visitors. The research discovered that e-commerce AI site visitors was nearly fully pushed by ChatGPT.
In well being, about pages accounted for 42.1% of LLM referrals, which the report linked to customers checking the credibility of a supply after being directed by an AI assistant. In authorized, referrals have been extra evenly distributed throughout weblog, about, contact, and site pages.
In monetary providers, weblog content material acquired the most important share of LLM referrals, whereas some location and conversion pages additionally recorded LLM site visitors. Some conversion pages, together with enrolment, sign-up, and product-entry pages, recorded LLM-to-total site visitors ratios above 2%.
Throughout industries, AI-referred site visitors landed on inner search outcomes pages roughly 25% of the time, based on the research.
Search foundations stay central
David Bell, Previsible’s chief product officer and writer of the report, stated web site construction and content material alerts stay necessary as AI turns into a part of discovery.
“The inspiration manufacturers in-built search issues greater than ever,” Bell stated. “Begin by turning into a supply Google’s AI outcomes need to cite by constructing the location structure, and content material alerts AI techniques depend on to quote you, then win ChatGPT because the main standalone floor.”
Bell stated groups that target AI search now shall be higher positioned to seem in AI-generated outcomes. Previsible beneficial 5 areas of focus: constructing citation-worthy proof, enhancing authority throughout trusted third-party sources, making web sites simpler for AI techniques to learn and extract, optimising for reply journeys, and measuring enterprise impression as a substitute of broad visibility alone.
The report additionally stated entrepreneurs ought to measure AI site visitors by web page sort quite than relying solely on site-wide averages. The research discovered that AI site visitors assorted by web page sort, together with pricing, product, course, and conversion pages.
Previsible CEO Jordan Koene stated the research attracts consideration to customers who attain and work together with model web sites by AI-driven discovery.
“David’s analysis brings focus to one of the crucial necessary, and sometimes missed, components of AI search: the worth of engaged customers who go to and work together with model web sites,” Koene stated.
Koene stated the findings can have an effect on how manufacturers measure AI-driven discovery, construct optimisation methods, and enhance net experiences and messaging for patrons.
(Picture by Shutter Velocity)
See additionally: AI try-on linked to greater ecommerce conversion
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