ChatGPT accounted for 64% of worldwide site visitors share amongst gen AI chatbot web sites as of January, whereas Google’s Gemini reached 21%, in line with Similarweb’s World AI Tracker.
Similarweb’s tracker (PDF hyperlink) measures complete visits on the area degree, so it displays individuals who go to those instruments instantly on the internet. It doesn’t seize API utilization, embedded assistants, or different integrations the place a lot of the AI utilization happens now.
ChatGPT Down, Gemini Up In A 12 months Of Share Features
The share motion is best to see year-over-year.
A yr in the past, Similarweb estimated ChatGPT accounted for 86% of worldwide site visitors amongst tracked chatbot websites. Now, that determine is 64%. Over the identical interval, Gemini rose from 5% to 21%.
Different instruments are a lot smaller by this measure. DeepSeek was at 3.7%, Grok at 3.4%, and Perplexity and Claude each at 2.0%.
Google has been selling Gemini by merchandise like Android and Workspace, which can assist clarify why it’s gaining share amongst customers who entry these instruments instantly.
Winter Break Pulled Down Complete Visits
Similarweb pointed to seasonality in the course of the vacation interval:
Similarweb wrote on X:
“Pushed by the winter break, the every day common visits to all instruments dropped to August-September ranges.”
That context issues as a result of it helps distinguish general class softness from shifts in market share.
Writing Instrument Area Visitors Declines
Writing and content material era websites had been down 10% over the latest 12-week window in Similarweb’s class view.
On the particular person instrument degree, Similarweb’s desk reveals steep drops for a number of writing platforms. Growthbarseo was down 100%, whereas Jasper fell 16%, Writesonic dropped 17%, and Rytr declined 9%. Originality was up 17%.
These are nonetheless domain-level go to counts, so the clearest takeaway is that fewer persons are going on to specialised writing websites on-line. That may occur for a number of causes, together with customers relying extra on normal assistants, switching to apps, or utilizing these fashions by integrations.
Code Completion Exhibits Blended Outcomes
The developer instruments class appeared extra blended than the writing instruments.
Similarweb’s code completion desk reveals Bolt down 39% over 12 weeks, whereas Cursor (up 8%), Replit (up 2%), and Base44 (up 49%) moved in several instructions.
Conventional Search Appears Shut To Flat
In Similarweb’s “disrupted sectors” view, conventional search site visitors is down roughly 1% to three% year-over-year throughout latest durations, which doesn’t point out a pointy drop in general search utilization on this dataset.
The identical desk reveals Reddit up 12% year-over-year and Quora down 53%, according to the concept some Q&A habits is being redistributed whilst general search stays comparatively regular.
Why This Issues
When making sense of how AI is altering discovery and demand, these numbers may help you perceive the place direct, web-based consideration is concentrating. That may affect which assistants you monitor for model mentions, citations, and referral habits.
Although you must deal with this a snapshot, not the total image. In case your viewers is interacting with AI by browsers, apps, or embedded assistants, your individual analytics might be a greater barometer than any domain-level tracker.
Trying Forward
The subsequent report ought to make clear whether or not class site visitors rebounds after the vacation interval and whether or not Gemini continues to realize share on the similar tempo. It’s going to even be a helpful learn on whether or not writing instruments stabilize or whether or not extra of that utilization continues to consolidate into normal assistants and bundled experiences.
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