Google’s John Mueller not too long ago answered a query about how Google responds to staggered web site strikes the place a web site is partially moved from one area to a different. He stated a normal web site transfer is usually fantastic, however clarified his place when it got here to partial web site strikes.
Straight Forward Website Transfer?
Somebody requested about doing a web site transfer, initially giving the impression that they had been transferring all the web site. The query was within the context of utilizing Google Search Console’s change of deal with characteristic.
They requested:
“Do you may have any ideas on this GSC Change of Tackle query?
Can we submit the brand new area if just a few previous URLs nonetheless get site visitors and aren’t redirected but, or ought to we wait till all redirects are stay?”
Mueller initially answered that it must be fantastic:
“It’s usually fantastic (for instance, some web site strikes preserve the robots.txt on the previous area with “permit: /” so that each one URLs may be adopted). The instrument does verify for the homepage redirect although.”
Google Explains Why Partial Website Strikes Are Problematic
His opinion modified nonetheless after the OP responded with extra info indicating that the house web page has been moved whereas lots of the product and class pages on the previous area will keep put for now, that means that they wish to transfer components of the positioning now and different components later, retaining one foot in on a brand new area and the opposite firmly planted on the previous one.
That’s a unique state of affairs fully. Unsurprisingly, Mueller modified his opinion.
He responded:
“Virtually talking, it’s not going to be seen as a full web site transfer. You may nonetheless use the change of deal with instrument, however will probably be a messy state of affairs till you’ve actually moved it throughout. If you might want to do that (generally it’s not straightforward, I get it :)), simply know that it gained’t be a clear slate.
…You’ll have a tough time monitoring issues & Google could have a tough time understanding your websites. My advice could be to scrub it up correctly as quickly as you possibly can. Even correctly deliberate & executed web site migrations may be arduous, and this makes it way more difficult.”
Associated: Google: Don’t Mix Website Strikes With Different Large Adjustments
Google’s Website Understanding
One thing that I discover intriguing is Mueller’s occasional reference to Google’s understanding of an internet site. He’s talked about this consider different contexts previously and it appears to be a catchall for issues which are associated to high quality but in addition to one thing else that he’s referred to previously as a relevance matter associated to understanding the place a web site matches within the Web.
On this context, Mueller seems to be utilizing the phrase to imply understanding the positioning relative to the area identify.
See additionally: It Takes Months For Google To Consider Web site High quality Throughout The Net
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